Managing Messy Marketplaces: Research Findings for Brand Manufacturing

Jul 15, 2021 3:00 PM4:00 PM EST

Event Description

In early 2021, Forrester, in partnership with Vorys eControl, conducted a survey of brand manufacturer executives about their digital commerce strategies. The first 'Digital State of Brand Manufacturers Study' included questions about brands' focus on direct-to-consumer sales, wholesale dot-com relationships, and online marketplaces. Responses were received from 140 decision makers at organizations across Asia Pacific, EMEA, Latin America, and North America.

Join us to listen as they discuss the results and how they could impact brands' approach to marketplace sales.

Discussion Topics

  • The prominence, fast growth and global reach of online marketplaces
  • The challenging side of ecommerce: counterfeits, gray markets and a lack of consumer data
  • Approaches for increased control including direct-to-consumer (DTC) selling, e-control, and government regulation efforts

Event Partners

Vorys eControl

Vorys eControl is a top 150 law firm that has an expertise in implementing legal strategies to stop unauthorized re-sellers, control MAP pricing, eliminate channel conflict which all ultimately lead to online marketplace sales growth.

Connect with Vorys eControl

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Daren Garcia

Partner at Vorys eControl

Daren Garcia is a Partner and Member of the Vorys eControl team. Vorys eControl is on a mission to protect and grow brand value by controlling online sales for businesses. In his practice, Daren develops cutting-edge legal solutions for unauthorized seller problems faced by manufacturers and brands. He has helped hundreds of brands around the world mitigate unauthorized sales, MAP violations, channel conflict, and other disruptive issues online. Daren also has extensive lead trial counsel experience and has been recognized as a “Leading Lawyer” in litigation by Chambers and Partners.

Sucharita Kodali

VP, Principal Analyst at Forrester

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Daren Garcia

Partner at Vorys eControl

Daren Garcia is a Partner and Member of the Vorys eControl team. Vorys eControl is on a mission to protect and grow brand value by controlling online sales for businesses. In his practice, Daren develops cutting-edge legal solutions for unauthorized seller problems faced by manufacturers and brands. He has helped hundreds of brands around the world mitigate unauthorized sales, MAP violations, channel conflict, and other disruptive issues online. Daren also has extensive lead trial counsel experience and has been recognized as a “Leading Lawyer” in litigation by Chambers and Partners.

Sucharita Kodali

VP, Principal Analyst at Forrester

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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