Losing Your Head? How to Decide Whether or not it's Time to Go Headless!

Aug 23, 2022 1:30 pm2:30 PM EST

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Event Description

Thinking about going headless and not sure if it’s right for your organization or what it might entail? Join Michael Harvey, CTO at Corra, and Larry Laska, Vice President of ecommerce at Salt Life, for a virtual roundtable to discuss headless commerce. Expect to gain valuable insights on growing your commerce business while candidly discussing the ins and outs of this technology with Corra experts on the matter. You’ll learn how Corra helped retailer Salt Life to launch one of the world’s fastest PWA-enabled headless storefronts on Adobe Commerce Cloud and find out how to determine if your organization is ready to  take this step. RSVP today to save your seat for this interactive discussion.

Discussion Topics

  • The State of Headless
  • Deep dive into the journey of Salt Life - Why did Salt Life decide to go headless?
  • How Salt Life partnered with Corra to launch one of the world’s fastest PWA-enabled headless storefronts on Adobe Commerce Cloud and results.
  • Is now the right time for you to go headless? How to find out if this is the right move for your organization.
  • How to prepare your organization to go headless. What internal changes do you need to make to prepare your organization to adopt this tech?

Event Partners

Guest Speakers

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Michael Harvey

Chief Technology Officer at Corra

As Corra's CTO, I hold overall responsibility for the firm's global Technology organization with development centers in India, Europe, and the Americas spanning software engineering, solutions architecture, systems and business analysis, DevOps, QA, managed services, and technical support. Corra provides a 24/7/365 follow-the-sun delivery process supporting dozens of international brands, retailers, and B2B clients with their ecommerce technology requirements. As CTO, I bring a particular focus to furthering Corra's established leadership position within the rapidly evolving headless commerce/composable commerce space and serve as the firm's internal stakeholder and external evangelist for our efforts and investment in PWA (Progressive Web App) and associated technologies. We work closely with the major headless commerce platforms including Adobe Commerce, Shopify Plus, and commercetools.

David Augustine

Head of Commerce Solutions Consulting at Adobe

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

Larry Laska

Vice President of eCommerce at Salt Life

Surfing, Fishing, Diving, or enjoying a day on the beach, we have one thing in common - the ocean and all it offers. Live the Salt Life! www.saltlife.com

Event Moderator

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Michael Harvey

Chief Technology Officer at Corra

As Corra's CTO, I hold overall responsibility for the firm's global Technology organization with development centers in India, Europe, and the Americas spanning software engineering, solutions architecture, systems and business analysis, DevOps, QA, managed services, and technical support. Corra provides a 24/7/365 follow-the-sun delivery process supporting dozens of international brands, retailers, and B2B clients with their ecommerce technology requirements. As CTO, I bring a particular focus to furthering Corra's established leadership position within the rapidly evolving headless commerce/composable commerce space and serve as the firm's internal stakeholder and external evangelist for our efforts and investment in PWA (Progressive Web App) and associated technologies. We work closely with the major headless commerce platforms including Adobe Commerce, Shopify Plus, and commercetools.

David Augustine

Head of Commerce Solutions Consulting at Adobe

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

Larry Laska

Vice President of eCommerce at Salt Life

Surfing, Fishing, Diving, or enjoying a day on the beach, we have one thing in common - the ocean and all it offers. Live the Salt Life! www.saltlife.com

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Need help with something else?

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Senior Digital Strategist Tiffany Serbus-Gustaveson runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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