Logitech's Secret to Winning on Amazon: Marketing to the Algorithm

Nov 19, 2024 1:30 PM2:30 PM EDT

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Here's what we talked about

  • Strategies for generating momentum on Amazon
  • Role of organic rank in driving long-term Amazon success
  • Improving organic product rankings to optimize ad spend
  • Driving product relevance to strengthen the digital shelf
  • Best practices for collaborating with influencers to make products retail ready in 30 days

Event Partners

ProductWind

ProductWind is the only retail influencer marketing platform that helps enterprise brands drive social content, SEO and reviews to ramp online retail sales faster. ProductWind is trusted by the hundreds of the world's top brands including Panasonic, Scotts, Unilever, and Poly.

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Guest Speakers

Jeffrey Nutting LinkedIn

Category Marketing Manager at Logitech

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Michael Maguire LinkedIn

Head of Brand Sales at Productwind

Event Moderator

Jeffrey Nutting LinkedIn

Category Marketing Manager at Logitech

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Michael Maguire LinkedIn

Head of Brand Sales at Productwind

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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