Live Sporting Events & F1 Outlook

Jan 12, 2022 10:30 am11:30 AM EST


What will 2022 look like for professional sports? How are companies shifting their advertising budgets, implementing new strategies and evaluating opportunities in this fluid environment. You'll have the opportunity to hear from experts who have helped brands such as AMD, Qualcomm, Unilever, Red Bull, UPS and others to effectively invest their advertising budgets into Formula One, which is a top ten sports league with 500 million unique viewers worldwide!

BWG Connect & Sebadore invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • What is your sentiment on F1 (1=very cautious, 10=very optimistic) based on viewership, sponsorship pipeline, etc?
  • Recap of the 2021 race season - How did the season play out vs expectations in terms of race quality, viewership, and sponsorships
  • Outlook for the 2022 season
  • Views on other risks, opportunities & wildcards to monitor - What should we be keeping our eyes on in the sports world
  • Expanded calendar and recent introduction of new circuits
  • How much concern is there over the Omicron variant impacting the schedule and in-person viewership
  • What are your insights into the US and other international audience growth -What changes have there been in the demographic of the audience
  • Updates on sponsorship activity - Have there been any recent positive or negative changes to the pipeline?

Event Partners

Guest Speaker

Richard Soddy

Co-Founder of Sebadore Sports Marketing

With 14 years in the sports marketing space and experience spanning agency, brand and rights holder, Rich has a wealth of industry knowledge, experience and contacts. Having worked in F1 for 12 years, motorsports has been a focus, but he also brings with him experience across other international sports such as football (soccer), rugby and mass participation events.

Event Moderator

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Please enter your information below to request a copy of the post-event written summary or recording.

Event Information

Jan 12, 2022 10:30 am - 11:30 AM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after


What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopeusercartphone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram