Level Up: An Evening of Drinks, Dinner & Direct Mail

2022 Marketing Strategies to Enable Precise Targeting, More Personalization & Deeper Insights

Dec 1, 2021 6:00 pm8:30 PM EST

Event Description

As 2021 winds down and a new year is on the horizon it’s time to Level Up your direct mail with transformational technology and sustainability that will chart a course for success in 2022 and beyond.

Join us for an evening of drinks, dinner, and conversation to explore how breakthrough API technology has enabled better targeting, more personalization, and better insights giving you a seamless way to level up your direct marketing efforts like never before. We promise you’ll leave inspired.

Discussion Topics

  • Impacts on USPS slowdowns
  • Leveraging API technology to enable better targeting, more personalization & better insights
  • Paper shortages and what it means to direct mail
  • Breaking the chains of legacy direct mail workflows
  • Breakthroughs in direct mail personalization and customization, tracking, etc.
  • Reducing redundancies and increasing efficiencies with API-powered automation
  • Sustainability in direct mail now and in the future

Event Partners

Lob

Lob is an automation platform that transforms direct mail into intelligent mail, at scale.

Connect with Lob

Guest Speakers

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Tatiana Afanasyeva

Marketing & Growth at Lob

Tatiana Afanasyeva leads Marketing and Growth at Lob, a company that automates direct mail and address verification for businesses. More than 7,000 companies use Lob’s APIs to move faster and create new growth opportunities. Tatiana talks with customers to understand what is and isn’t working with their current mail strategy and introduces a modern approach to direct mail.

Tatiana has over 10 years of experience launching and scaling global technology brands, achieving sustainable revenue growth, and building high-performing marketing teams. Previously, she was the Marketing Director of Growth, Marketing, Demand Generation, and Sales for Tradeshift, and the Global Marketing Manager for EFactor.com.

Event Moderator

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Tatiana Afanasyeva

Marketing & Growth at Lob

Tatiana Afanasyeva leads Marketing and Growth at Lob, a company that automates direct mail and address verification for businesses. More than 7,000 companies use Lob’s APIs to move faster and create new growth opportunities. Tatiana talks with customers to understand what is and isn’t working with their current mail strategy and introduces a modern approach to direct mail.

Tatiana has over 10 years of experience launching and scaling global technology brands, achieving sustainable revenue growth, and building high-performing marketing teams. Previously, she was the Marketing Director of Growth, Marketing, Demand Generation, and Sales for Tradeshift, and the Global Marketing Manager for EFactor.com.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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