Level Up: An Evening of Drinks, Dinner & Direct Mail

2022 Marketing Strategies to Enable Precise Targeting, More Personalization & Deeper Insights

Dec 1, 2021 6:00 pm8:30 PM EST


As 2021 winds down and a new year is on the horizon it’s time to Level Up your direct mail with transformational technology and sustainability that will chart a course for success in 2022 and beyond.

Join us for an evening of drinks, dinner, and conversation to explore how breakthrough API technology has enabled better targeting, more personalization, and better insights giving you a seamless way to level up your direct marketing efforts like never before. We promise you’ll leave inspired.

BWG Connect and Lob invite you to join us for an interactive discussion over dinner with your peers, exploring this shifting landscape.

As always, there will be no sales pitches and there is no cost to join.

There is Limited Seating Available and RSVP is Required! 

Discussion Topics

  • Impacts on USPS slowdowns
  • Leveraging API technology to enable better targeting, more personalization & better insights
  • Paper shortages and what it means to direct mail
  • Breaking the chains of legacy direct mail workflows
  • Breakthroughs in direct mail personalization and customization, tracking, etc.
  • Reducing redundancies and increasing efficiencies with API-powered automation
  • Sustainability in direct mail now and in the future

Event Partners

Guest Speaker

Tatiana Afanasyeva

Marketing & Growth at Lob

Tatiana Afanasyeva is the Head of Marketing and Growth at Lob, an industry-leading direct mail platform that automates direct mail & address verification for modern businesses. She has over ten years of experience in marketing and revenue, and is an expert at launching and scaling global technology brands.

Before working at Lob, Tatiana was the Marketing Director at Tradeshift and the Global Marketing Manager at EFactor.com.

Event Moderator

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Please enter your information below to request a copy of the post-event written summary or recording.

Event Information

Dec 1, 2021 6:00 pm - 8:30 PM EST

Event format

New York City
Event Agenda
Interactive, roundtable discussion over a served dinner & after dinner cocktails & networking
Make Connections
Opportunities to network before and after


What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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