Learn to Utilize Data Science and Analytics, Seller Prioritization and Targeted Enforcement to Help Control Online Sales, Reduce Risk and Deliver Unprecedented ROI

May 25, 2021 3:00 pm4:00 PM EST

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Event Description

Amazon, Walmart and other marketplaces are growing at an unprecedented rate. Thousands of new sellers join these platforms every day, and the marketplace model is expanding rapidly around the world. Online marketplaces present many unique threats to brands including MAP violations, unauthorized sales, counterfeits, foreign products, and more - each of which requires a different approach. Any one of these issues can significantly harm your brand’s sales and profits, and the landscape is constantly changing. As the number and scope of violations become overwhelming, brands need a new way to determine which violations to pursue, and the most efficient and effective approach to deliver maximum ROI within their budgets.

In this webinar, Whitney Gibson, chair of Vorys eControl, and Meera Butler, Vorys eControl lead data analyst, will present a transformative, data-driven approach to controlling online marketplace sales. We will cover how to use data aggregation, advanced data analytics, marketplace disruption analyses and deep seller insights. These have been compiled across tens of thousands of investigations and enforcement actions to enable precision eControl tactics that deliver optimum KPIs, including increased authorized sales and brand value.

BWG Connect & Vorys invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Overview on the importance of eControl for brands & manufacturers that sell products across different marketplaces
  • How to use data aggregation, advanced data analytics, marketplace disruption analyses and deep seller insights
  • Business strategies & fundamental foundations that can help prevent unauthorized sellers & mitigate risk with channel conflict
  • Strategies for long-term brand protection on a global scale
  • Consequences that are caused by lack of control on Amazon & alternative marketplaces

Event Partners

Guest Speakers

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Whitney Gibson

Partner and Chair at Vorys eControl

Whitney Gibson is a Partner and Chair at Vorys eControl, a company that provides comprehensive, end-to-end services to help businesses control online sales and position themselves for success. Whitney’s goal is to help brands navigate the online marketplace channel and maximize revenue. 

Meera Butler

Director of Data Science and Analytics at Vorys eControl

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Whitney Gibson

Partner and Chair at Vorys eControl

Whitney Gibson is a Partner and Chair at Vorys eControl, a company that provides comprehensive, end-to-end services to help businesses control online sales and position themselves for success. Whitney’s goal is to help brands navigate the online marketplace channel and maximize revenue. 

Meera Butler

Director of Data Science and Analytics at Vorys eControl

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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