Key Principles of Video Engagement

Sep 23, 2021 12:00 pm1:00 PM EST


Business today operates at a much faster pace than it ever did before. But speed isn’t the only thing driving rapid change in the way the world works. Employees, partners, vendors, and customers are scattered across locations, time zones, offices, languages, and more. Work now happens wherever, whenever.

This modern way of work requires modern tools, and video has emerged as a mission critical tool for work today. To take advantage of the power of video engagement, you must make it part of everyone’s daily work life. And that requires a strategy that combines live and on-demand video in a manner that is everywhere, intentional, fast, scalable, and measured.

Join us for an in-depth discussion on the five principles of video engagement necessary for lasting success.

BWG Connect & Qumu invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • How enterprise video empowers individuals and businesses to work and engage across locations or time zones, securely and at scale
  • Actionable strategies for application of the five principles within your organization to build connectedness and shape a culture that is engaged, motivated, aligned, and human
  • Lessons from companies that have successfully leveraged video to drive business transformation

Event Partners

Guest Speaker

Nick Ochoa

Vice President of Product Marketing at Qumu

Nick is a seasoned product marketing leader with 16+ years of experience architecting and executing revenue-generating GTM plans for B2B software companies. He is responsible for driving Qumu’s product marketing strategy and execution through translation of customer voice into product positioning and messaging, product and thought leadership content, sales education and enablement, and analyst management and communications.

Andi Mann

Chief Technology Officer at Qumu

As Qumu’s chief technology officer Andi Mann is steering the Qumu platform to the next phase of video content creation, management, and analytics. A 30-year veteran of leading digital transformation efforts for major technology companies, including Splunk, CA Technologies, and BMC Software, Andi applies his expertise in cloud-based technology to achieve business results. He’s passionate about using technology to bring people together and believes companies can use video to expand beyond collaboration and communication to achieve true business transformation.

Event Moderator

Bruce Dunfee

VP Consumer & Retail at BWG Strategy LLC

In his role as a Moderator of BWG Forums Bruce brings a wealth of experience and perspective to our team. Bruce joined BWG from Reebok where he was a Senior Director of Specialty & Fashion Sales and has 20+ years of footwear industry experience having worked at adidas, Puma, and Converse. He brings an unprecedented amount of industry knowledge and a greater focus and level of detail to BWG’s coverage of brands, retail, and eCommerce. Bruce strengthens, enhances and extends BWG’s Consumer & Retail coverage.

Provide your information below and we will be in touch.

Event Information

Sep 23, 2021 12:00 pm - 1:00 PM EST

Event format

On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after


What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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