Is ROAS Killing your Brand?
May 25, 2022 6:00 PM - 9:00 PM EST
With today’s fragmented channel strategies, most brands are looking for a one-size-fits all metric to benchmark against. The most commonly used metric is ROAS, however this one-size-fits all metric doesn't always tell the whole story.
Join us for dinner, drinks and an insightful conversation on digital brand growth and how to explore alternative ways of understanding and tracking your brand's performance.
Blue Wheel is an advanced digital marketing agency, with a variety of content production and Marketplace Advertising solutions that help brands scale their eCommerce business.
Connect with Blue Wheel
CEO at Blue Wheel
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
CEO at Blue Wheel
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
