Is ROAS Killing your Brand?

VIP Dinner - New York City

May 25, 2022 6:00 pm9:00 pm EST

Summary

With today’s fragmented channel strategies, most brands are looking for a one-size-fits all metric to benchmark against. The most commonly used metric is ROAS, however this one-size-fits all metric doesn't always tell the whole story.

Join us for dinner, drinks and an insightful conversation on digital brand growth and how to explore alternative ways of understanding and tracking your brand's performance.

BWG Connect & Blue Wheel invite you to participate in a networking & knowledge-sharing event with your peers.

As always, there will be no sales pitches and there is no cost to join.

There is Limited Seating Available and RSVP is Required! 

Discussion Topics

  • Which core metrics Brands should be evaluating in order to uncover growth opportunities
  • How does TikTok fit into your digital growth strategy
  • Performance Advertising strategies in a post iOS-14 world

Event Partners

Guest Speaker

Eitan Reshef

CEO at Blue Wheel

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Eitan Reshef

CEO at Blue Wheel

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Provide your information below and we will be in touch.

Event Information

May 25, 2022 6:00 pm - 9:00 pm EST

Event format

Location
New York, NY
Event Agenda
Interactive, roundtable discussion over a served dinner & after dinner cocktails & networking
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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