How to Use Spark Ads to Send TikTok Traffic to Amazon

Oct 19, 2022 12:00 AM EDT

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Event Description

Driving sales using influencer marketing on TikTok is becoming a more popular strategy for brands, but how can you make sure you are using influencers in the right way? New marketing channels always bring new challenges. Producing engaging content with influencers without being too corporate is one thing - but how do you turn that content into highly targeted and efficient advertisements? How can you measure the impact of customers seeing their favorite influencer with your products?

Join us as we will walk through everything you need to know about driving traffic from TikTok to Amazon with Spark ads.

BWG Connect & Perpetua invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • How to determine what TikTok content to use for Spark Ads
  • Targeting your exact demographic with efficient ad spend
  • Measuring success on Amazon from TikTok ads
  • Allocating budget from other channels to TikTok

Event Partners

Perpetua

Perpetua is a SaaS tool that uses AI powered automation in order to improve digital growth via Advertising performance across a variety of marketplaces & platforms.

Connect with Perpetua

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Patrick Quaggin-Smith LinkedIn

Head of Partnerships at Perpetua

Patrick Quaggin-Smith is the Head of Partnerships at Perpetua, an eCommerce advertising software helping brands, media agencies, and Amazon sellers improve retail media ad performance with AI-powered automation. In his role, Patrick leads the influencer innovation team, leveraging Instagram, TikTok, Facebook, and Snapchat to drive and rank sales growth on products.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Patrick Quaggin-Smith LinkedIn

Head of Partnerships at Perpetua

Patrick Quaggin-Smith is the Head of Partnerships at Perpetua, an eCommerce advertising software helping brands, media agencies, and Amazon sellers improve retail media ad performance with AI-powered automation. In his role, Patrick leads the influencer innovation team, leveraging Instagram, TikTok, Facebook, and Snapchat to drive and rank sales growth on products.

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Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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