How to Make Organic Search Work Harder in the Era of Paid Retail Media

May 22, 2024 12:00 AM12:00 AM EST

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Here's what we talked about

  • How to identify must-win organic search terms and how to defend / target those.
  • How paid advertising has affected retail search and what that means for marketers.
  • Retail search’s future and how marketers can prepare.

Event Partners

Analytic Index

Analytic Index provides holistic insights across all departments, relevant keywords, and performance items, making it an ideal competitive intelligence tool.

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Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jonathan Jagard LinkedIn

VP of Sales / Strategy at Analytic Index

Jonathan is a sales and strategy leader at Analytic Index, leading their agency sales efforts. Before working for Analytic Index, he held ecommerce roles at Mattel and Stanley Black and Decker.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jonathan Jagard LinkedIn

VP of Sales / Strategy at Analytic Index

Jonathan is a sales and strategy leader at Analytic Index, leading their agency sales efforts. Before working for Analytic Index, he held ecommerce roles at Mattel and Stanley Black and Decker.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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