How to Leverage AI and AMC to Maximize Cyber 5 Performance

Aug 29, 2024 12:00 PM1:00 PM EST

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Here's what we talked about

  • Harnessing AI for Predictive Analytics in eCommerce
    • The role of AI in forecasting sales trends and consumer behavior leading up to Cyber 5.
    • How predictive analytics can help optimize inventory management and reduce stockouts or overstock situations.
    • Case studies of successful AI implementations in e-commerce predictive analytics.
  • Amazon Marketing Cloud (AMC) Strategies for Cyber 5
    • Overview of AMC and its significance in digital marketing.
    • Review what we learned from Prime Day Ad Performance & how to apply learnings to Cyber 5
    • Best practices for designing effective AMC strategies tailored for Cyber 5 promotions.
    • Utilizing AI to automate and enhance campaign personalization and targeting.
  • Integrating AI with AMC for Enhanced Customer Experience
    • How AI-powered chatbots and virtual assistants can improve customer engagement and support during high-traffic events.
    • Leveraging AI to analyze customer feedback and sentiment in real-time to make quick adjustments to marketing strategies.
    • Examples of companies that have successfully integrated AI with AMC to boost customer satisfaction and loyalty.

Event Partners

Xmars

Xmars is an AI based Amazon advertising software providing automated recommendations, flexible bid management, insights on competitors, unparalleled data analysis tools to help sells sustainably grow on the platform.

Connect with Xmars

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Kashif Zafar LinkedIn

CEO at Xmars

With over 25 years of extensive experience in executive leadership and a proven track record in driving business growth, strategic initiatives, and delivering exceptional customer care, Kashif’s distinguished career includes pivotal roles at Media Monks, Orca Pacific, Content26, New Alchemy, and Dextrys, where he demonstrated a remarkable ability to lead global teams, drive revenue growth, and navigate diverse industries such as E-commerce, Digital Marketing, Retail, and Blockchain Services. A visionary strategist with a focus on Amazon Marketing Services, E-commerce, and team building, Kashif has consistently delivered results while nurturing high-performing teams to achieve unparalleled success.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Kashif Zafar LinkedIn

CEO at Xmars

With over 25 years of extensive experience in executive leadership and a proven track record in driving business growth, strategic initiatives, and delivering exceptional customer care, Kashif’s distinguished career includes pivotal roles at Media Monks, Orca Pacific, Content26, New Alchemy, and Dextrys, where he demonstrated a remarkable ability to lead global teams, drive revenue growth, and navigate diverse industries such as E-commerce, Digital Marketing, Retail, and Blockchain Services. A visionary strategist with a focus on Amazon Marketing Services, E-commerce, and team building, Kashif has consistently delivered results while nurturing high-performing teams to achieve unparalleled success.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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