How to Get Off of Retail Media Island

VIP Dinner - Chicago, IL

Jun 5, 2024 6:00 PM8:30 PM CST

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Here's what we talked about

  • If almost 25% of all digital spending will be “retail media by 25’, and the market will be $160MM.How can it be responsible for it to be on an island is what you have to ask yourself?
  • There are 3 Key forces that are leading to retail island:
    • Major Organizational Design Flaws
    • Budgets are in SILOS (Retail Media, Performance Media, Brand Media)
    • Budgets are too often held only to a ROAS profile and being focused on demand only
  • We need to get rid of siloed Retail, Brand and Performance to ONE “Total Marketing Budget”

Event Partners

Acadia.io

Acadia is a modern digital agency with experts in Retail Media & Marketplaces, Analytics, Paid Media, SEO, CRO, and Full-Service Social

Connect with Acadia.io

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jared Belsky LinkedIn

CEO at Acadia.io

Jared Belsky is CEO and Co-Founder of Acadia.Before starting Acadia with Sean Belnick, Jared Belsky was CEO of 360i, one of the top advertising & marketing agencies in the U.S. Jared is also the author of The Great Client Partner, a book written to help educate and inspire around the topic of soft skills, and is a frequent contributor to AdAge, Adweek, and AdExchanger. Before joining 360i, Jared had over a decade of digital marketing experience, including launching a new CPG brand, managing the integrated media budget for Coca-Cola’s Fanta brand, and working in media buying and account roles as one of the first employees at Avenue A (now Sapient Razorfish).

Julie Spear LinkedIn

Head of Retail Marketplace Services at Acadia.io

Julie is the Head of Marketplace Services at Acadia. She was most recently President at Bobsled Marketing before it was acquired by Acadia. Julie was honored by Campaign US in their 2024 class of Inspiring Women. Julie was honored in the Making Media Matter category. Julie joined Bobsled in 2015 and was appointed President in 2019. During that time she developed a unique boots-on-the-ground perspective of the Amazon & retail marketplace landscape, eventually parlaying this experience into an operating structure that allowed Bobsled to be consistently named a leader in its category and one of the Inc 5000 fastest growing companies in America in 2020.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jared Belsky LinkedIn

CEO at Acadia.io

Jared Belsky is CEO and Co-Founder of Acadia.Before starting Acadia with Sean Belnick, Jared Belsky was CEO of 360i, one of the top advertising & marketing agencies in the U.S. Jared is also the author of The Great Client Partner, a book written to help educate and inspire around the topic of soft skills, and is a frequent contributor to AdAge, Adweek, and AdExchanger. Before joining 360i, Jared had over a decade of digital marketing experience, including launching a new CPG brand, managing the integrated media budget for Coca-Cola’s Fanta brand, and working in media buying and account roles as one of the first employees at Avenue A (now Sapient Razorfish).

Julie Spear LinkedIn

Head of Retail Marketplace Services at Acadia.io

Julie is the Head of Marketplace Services at Acadia. She was most recently President at Bobsled Marketing before it was acquired by Acadia. Julie was honored by Campaign US in their 2024 class of Inspiring Women. Julie was honored in the Making Media Matter category. Julie joined Bobsled in 2015 and was appointed President in 2019. During that time she developed a unique boots-on-the-ground perspective of the Amazon & retail marketplace landscape, eventually parlaying this experience into an operating structure that allowed Bobsled to be consistently named a leader in its category and one of the Inc 5000 fastest growing companies in America in 2020.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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