How to Create a Winning Content Strategy for Your Amazon Business

Aug 3, 2022 2:00 pm3:00 PM EDT

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Here's what we talked about

  • Understanding the Amazon customer journey
  • How to optimize for the journey utilizing the three pillars of content: SEO, CRO, and expectations
  • How content can improve paid advertising efficiency
  • Crafting your brand story
  • Best practices for product pages, A+ Content, Brand Stores, and Amazon Posts

Event Partners

Media.Monks

Headquartered in Seattle, WA, Media.Monks is an agency primarily focused on Amazon. They are one of very few Amazon Preferred Partners, which gives them direct access to Amazon API data. Their seasoned team has in-depth knowledge on all things related to Amazon including sales, logistics, SEO optimization, content creation, advertising & more.

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Guest Speakers

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Matthew Boardman

Director of Content at Media.Monks

Matthew Boardman is the Director of Content, Performance eCommerce at Media.Monks, a full service agency that is primarily focused on Amazon. His team specializes in optimizing product detail pages for the Amazon algorithm as well as shoppers, thereby improving traffic and conversion rate. Previously, Matthew worked extensively in B2B inbound marketing, more than doubling organic website traffic and increasing lead generation by 60%.

Andrew Lorence

Sr. Director of Sales at Media.Monks

Andrew Lorence has been with Media.Monks for over 4 years. Over the years, Andrew has worked directly with clients on their Vendor and Seller accounts, performing audits to determine how their Amazon strategies can be improved. Most recently he has taken on the role as head of the sales team, helping clients realize their potential on the platform. Andrew loves talking about Amazon strategy and how implementing a holistic strategy is key to success on the platform.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Matthew Boardman

Director of Content at Media.Monks

Matthew Boardman is the Director of Content, Performance eCommerce at Media.Monks, a full service agency that is primarily focused on Amazon. His team specializes in optimizing product detail pages for the Amazon algorithm as well as shoppers, thereby improving traffic and conversion rate. Previously, Matthew worked extensively in B2B inbound marketing, more than doubling organic website traffic and increasing lead generation by 60%.

Andrew Lorence

Sr. Director of Sales at Media.Monks

Andrew Lorence has been with Media.Monks for over 4 years. Over the years, Andrew has worked directly with clients on their Vendor and Seller accounts, performing audits to determine how their Amazon strategies can be improved. Most recently he has taken on the role as head of the sales team, helping clients realize their potential on the platform. Andrew loves talking about Amazon strategy and how implementing a holistic strategy is key to success on the platform.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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