How Marketing & Clinical Operations can Collaborate for Patient Success

Oct 19, 2022 12:00 PM1:00 PM EDT

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Event Description

Key industry trends like consumerism and technology adoption are beginning to make an impact on how consumers and patients both engage with health care providers as well as how they can take a more proactive role in their health. This shift is compounded as health information and data becomes more prevalent and accessible online as well as the ever-increasing complexity of how to navigate access to care.

Join us as we will review how leading health systems are leveraging marketing automation tools in collaboration with health information content and clinical care navigators to simplify this growing complex scenario. Through these collaborative efforts, health systems can put the patient at the center to help simplify operations and improve patient satisfaction together.

BWG Connect & Hileman Group invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Hearing first hand case studies from leading health systems
  • Understand what strategies and approaches are leveraged to help your organization through the complex digital transformation journey with a patient centric approach
  • Key learnings as well as common pitfalls to avoid

Event Partners

Hileman

Hileman Group offers services such as demand generation, marketing automation, user experience, visual design, technology services and video, primarily for healthcare providers.

Connect with Hileman

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Sue Omori LinkedIn

Executive Director of Marketing Account Services at Cleveland Clinic

Sue manages fully integrated enterprise marketing plans, including robust advertising, digital marketing and community outreach tactics. She oversees all client marketing functions for Cleveland Clinic’s clinical institutes, Northeast Ohio community hospitals and family health centers.

Karen Stone LinkedIn

Director, B2B Marketing and Communications at Vanderbilt University Medical Center

Tom Hileman

Tom Hileman LinkedIn

President at Hileman Group

Tom Hileman is the President of Hileman Group, a digital marketing agency that helps organizations solve marketing challenges. He has more than 20 years of experience in the marketing and information technology space. In his current role, he works with industries including healthcare, business-to-business services, financial services, and manufacturing. Through a variety of management roles and experience with organizations such as Microsoft, Oracle, and IBM, Tom specializes in leveraging solutions for business growth and success. 

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Sue Omori LinkedIn

Executive Director of Marketing Account Services at Cleveland Clinic

Sue manages fully integrated enterprise marketing plans, including robust advertising, digital marketing and community outreach tactics. She oversees all client marketing functions for Cleveland Clinic’s clinical institutes, Northeast Ohio community hospitals and family health centers.

Karen Stone LinkedIn

Director, B2B Marketing and Communications at Vanderbilt University Medical Center

Tom Hileman

Tom Hileman LinkedIn

President at Hileman Group

Tom Hileman is the President of Hileman Group, a digital marketing agency that helps organizations solve marketing challenges. He has more than 20 years of experience in the marketing and information technology space. In his current role, he works with industries including healthcare, business-to-business services, financial services, and manufacturing. Through a variety of management roles and experience with organizations such as Microsoft, Oracle, and IBM, Tom specializes in leveraging solutions for business growth and success. 

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Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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