Holistic Omnichannel Control Strategies for Optimal Marketplace Revenue and Profitability

Feb 16, 2023 12:00 PM1:00 PM EST

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Event Description

Brands face an increasingly complex set of interconnected disruptors in today’s omnichannel world. One day it is unauthorized marketplace sellers; the next it is MAP violations; the next retailers are complaining about online pricing levels; the next, Amazon won’t accept price increases, and so on. In many cases, these challenges are all interconnected and require holistic control strategies rather than one-off software tools or other fragmented efforts.

Vorys eControl Partner, Daren Garcia, will address the interconnected online sales disruption challenges brands face in today’s omnichannel market, holistic control strategies needed to address them, how to achieve internal alignment, and how to measure ROI from your brand’s control efforts.

BWG Connect & Vorys eControl invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Setting your brand’s strategy for controlling online sales in 2023
  • Protecting brand value through end-to-end marketplace control
  • Creating a channel approach that helps maximize ROI
  • Implementing enforcement systems that combine legal, tech, and data to stop unauthorized sellers

Event Partners

Vorys eControl

Vorys eControl is a top 150 law firm that has an expertise in implementing legal strategies to stop unauthorized re-sellers, control MAP pricing, eliminate channel conflict which all ultimately lead to online marketplace sales growth.

Connect with Vorys eControl

Guest Speaker

Daren Garcia LinkedIn

Partner at Vorys eControl

Daren Garcia is the managing partner of the Vorys London office where he leads eControl in Europe. Daren dedicates his practice to the development and implementation of strategies and enforcement systems designed to protect brand value in the digital world. Daren has counseled hundreds of brands and manufacturers confronting unauthorized sellers, channel conflict and other online sales challenges. Daren has also led litigation matters against significant gray market sellers disrupting brand value for Vorys’ clients.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Daren Garcia LinkedIn

Partner at Vorys eControl

Daren Garcia is the managing partner of the Vorys London office where he leads eControl in Europe. Daren dedicates his practice to the development and implementation of strategies and enforcement systems designed to protect brand value in the digital world. Daren has counseled hundreds of brands and manufacturers confronting unauthorized sellers, channel conflict and other online sales challenges. Daren has also led litigation matters against significant gray market sellers disrupting brand value for Vorys’ clients.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

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Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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