Google Ads to Amazon: Using Editorial Landing Pages to 5x ROAS
Nov 9, 2022 1:30 PM - 2:30 PM EST
Since the release of Amazon Attribution in 2020, brands have been trying to learn how to best and most effectively drive traffic from Google to Amazon. Google traffic however, is more mid-to-upper funnel, and doesn't tend to convert the same as Sponsored ads on Amazon.
Through years and years of testing and iteration, join us to learn the best practices for building landing pages on editorial sites like Reviewed.com (owned by USA Today), to maximize ROAS driving traffic to Amazon, and finally make this external traffic profitable.
Perpetua is a SaaS tool that uses AI powered automation in order to improve digital growth via Advertising performance across a variety of marketplaces & platforms.
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Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Head of Partnerships at Perpetua
Patrick Quaggin-Smith is the Emerging Channels Lead at Perpetua, a company that helps brands, media agencies, and Amazon sellers improve performance through AI-powered automation. Before taking on his current role, Patrick was an Account Executive at Perpetua and helped grow both the team and customer count. Patrick is also a Business Analyst for Mannin Research and studied economics at Northwestern University.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Head of Partnerships at Perpetua
Patrick Quaggin-Smith is the Emerging Channels Lead at Perpetua, a company that helps brands, media agencies, and Amazon sellers improve performance through AI-powered automation. Before taking on his current role, Patrick was an Account Executive at Perpetua and helped grow both the team and customer count. Patrick is also a Business Analyst for Mannin Research and studied economics at Northwestern University.
