Get Personal: The Shift from Traditional to Social Media Advertising

May 12, 2021 12:00 pm1:00 PM EST


Today’s advertisers must be more nimble, reactive, and innovative than ever before. While once upon a time, advertisers could slowly touch on shoppers using traditional techniques such as print and television, now-a-days brands must adopt advertising that is flexible, personalized, and localized. Those that have not adapted are being left behind.

Join this roundtable for a discussion about how brands are shifting their strategies to digital and advertising to their consumers using social media’s flexible platforms. Plus, hear insights into how brands are using paid social to deliver one-to-one advertising experiences.

BWG Connect and StitcherAds invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Understand how brands are digitizing print circulars and catalogues to adapt for younger and technologically savvy users.
  • Learn how retailers and brands are collapsing the funnel to better meet customer expectations.
  • Hear the ways that digital advertising is offering brands more flexibility than ever before to react to environmental challenges and opportunities in near real time.

Event Partners

Guest Speaker

Conor Ryan

CIO and co-founder

Conor Ryan has spent the last 20 years innovating in media tech, designing and launching products to exploit emerging media channels. He has lead pan-European research teams and designed, developed, and launched media tech, including world-first solutions for Facebook, Instagram, Twitter, Pinterest, Snapchat, radio, and music. He has successfully delivered solutions for many of the world’s leading brands, including Unilever, Expedia, TripAdvisor, Airbnb, Marriott, Marks & Spencer, and JD Sports, as well as agencies including MEC, Performics, and Havas. A highlight would have been the launch of WaterWorks by Unilever CMO Keith Weed at Cannes Lions.

Event Moderator

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Please enter your information below to request a copy of the post-event written summary or recording.

Event Information

May 12, 2021 12:00 pm - 1:00 PM EST

Event format

Fireside Chat Layout
Featuring a leading industry expert who intimately understands this event topic. Attendees are welcome to submit live questions all throughout the Q&A
On-Topic Discussion
Q&A format, moderated by BWG Strategy
Make Connections
Opportunities to network before and after


What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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