Get Personal: The Shift from Traditional to Social Media Advertising
May 12, 2021 12:00 PM - 1:00 PM EST
Today’s advertisers must be more nimble, reactive, and innovative than ever before. While once upon a time, advertisers could slowly touch on shoppers using traditional techniques such as print and television, now-a-days brands must adopt advertising that is flexible, personalized, and localized. Those that have not adapted are being left behind.
Join this roundtable for a discussion about how brands are shifting their strategies to digital and advertising to their consumers using social media’s flexible platforms. Plus, hear insights into how brands are using paid social to deliver one-to-one advertising experiences.
StitcherAds helps retail brands scale full-funnel performance marketing campaigns across social media platforms.
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CIO and co-founder
Conor Ryan has spent the last 20 years innovating in media tech, designing and launching products to exploit emerging media channels. He has lead pan-European research teams and designed, developed, and launched media tech, including world-first solutions for Facebook, Instagram, Twitter, Pinterest, Snapchat, radio, and music. He has successfully delivered solutions for many of the world’s leading brands, including Unilever, Expedia, TripAdvisor, Airbnb, Marriott, Marks & Spencer, and JD Sports, as well as agencies including MEC, Performics, and Havas. A highlight would have been the launch of WaterWorks by Unilever CMO Keith Weed at Cannes Lions.
Founder & CEO at BWG Strategy LLC
BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.
CIO and co-founder
Conor Ryan has spent the last 20 years innovating in media tech, designing and launching products to exploit emerging media channels. He has lead pan-European research teams and designed, developed, and launched media tech, including world-first solutions for Facebook, Instagram, Twitter, Pinterest, Snapchat, radio, and music. He has successfully delivered solutions for many of the world’s leading brands, including Unilever, Expedia, TripAdvisor, Airbnb, Marriott, Marks & Spencer, and JD Sports, as well as agencies including MEC, Performics, and Havas. A highlight would have been the launch of WaterWorks by Unilever CMO Keith Weed at Cannes Lions.
Founder & CEO at BWG Strategy LLC
BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.
