Future Healthcare Trends for 2023

Dec 13, 2022 1:30 PM2:30 PM EST

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Event Description

The past year has had many ups and downs for hospitals and health systems. As we move out of the pandemic and have began to return to a new normalcy – we are still finding ourselves meeting face to face with lasting effects and waves of disruption. Many organizations are still facing tough financial forecasts, staffing shortages all while needing to still meet the ever-growing expectations of consumers.

In this session, we will look back on the past year as well as looking forward into 2023 and discuss some of the biggest trends we think are on the horizon that will impact all healthcare marketers alike. With panelists joining us from many different organizations including health systems, artificial intelligence platforms and enterprise wide software – you are sure to get a “big picture” view.

Join our panel of industry experts as they discuss their thoughts on future trends and innovations coming for the new year. Walk away with real actionable insights and ideas to take back to your team and organization.

BWG Connect, Adobe & The Hileman Group invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Innovative and forward-thinking approaches in the year to come
  • Hearing first hand strategies from leading health systems
  • Key learnings as well as common pitfalls to avoid

Event Partners

Hileman

Hileman Group offers services such as demand generation, marketing automation, user experience, visual design, technology services and video, primarily for healthcare providers.

Connect with Hileman

Adobe

Adobe Experience Cloud is the most comprehensive suite of customer experience management tools on the market. With solutions for data, content delivery, commerce, personalization, and more, this marketing stack is created with the world’s first platform designed specifically to create engaging customer experiences. Each product has built-in artificial intelligence and works seamlessly with other Adobe products. And they integrate with your existing technology and future innovations, so you can consistently deliver the right experience every time.

Connect with Adobe

Guest Speakers

Thomas Swanson LinkedIn

Head of Industry Strategy & Marketing - Health & Life Sciences, Adobe

Healthcare consumers are comparing digital experiences across platforms, across industries, and their expectations of what is a good experience, a bad experience, an exceptional experience are evolving rapidly. And this is exactly where Adobe plays.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Al Zinkand LinkedIn

Director at Baylor Scott & White Health

Al Zinkand is the Director of the Operational Excellence Portfolio at Baylor Scott & White Health (BSWH), the largest not-for-profit healthcare system in Texas. Al has two missions at BSWH: personalizing omnichannel journeys to make customers feel known and letting clinicians prioritize patient care by outsourcing administrative tasks to a digital workforce. He has served four out of the nation’s five largest healthcare provider organizations and previously worked as a Manager at Deloitte. 

Chris Hemphill LinkedIn

Sr. Director, Commercial Intelligence at Woebot Health

At Woebot Health, Chris is responsible for advising healthcare leaders on data science and AI strategy. While this may sound like an unusual background for a healthcare marketing event, Chris’s work is particularly concerned with how AI drives patient relationships, bond, and behavioral health outcomes. Chris combines this data/AI experience with over a decade working in healthcare CRM/marketing firms.

Tom Hileman

Tom Hileman LinkedIn

President at Hileman Group

Tom Hileman is the President of Hileman Group, a digital marketing agency that helps organizations solve marketing challenges. He has more than 20 years of experience in the marketing and information technology space. In his current role, he works with industries including healthcare, business-to-business services, financial services, and manufacturing. Through a variety of management roles and experience with organizations such as Microsoft, Oracle, and IBM, Tom specializes in leveraging solutions for business growth and success. 

Event Moderator

Thomas Swanson LinkedIn

Head of Industry Strategy & Marketing - Health & Life Sciences, Adobe

Healthcare consumers are comparing digital experiences across platforms, across industries, and their expectations of what is a good experience, a bad experience, an exceptional experience are evolving rapidly. And this is exactly where Adobe plays.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Al Zinkand LinkedIn

Director at Baylor Scott & White Health

Al Zinkand is the Director of the Operational Excellence Portfolio at Baylor Scott & White Health (BSWH), the largest not-for-profit healthcare system in Texas. Al has two missions at BSWH: personalizing omnichannel journeys to make customers feel known and letting clinicians prioritize patient care by outsourcing administrative tasks to a digital workforce. He has served four out of the nation’s five largest healthcare provider organizations and previously worked as a Manager at Deloitte. 

Chris Hemphill LinkedIn

Sr. Director, Commercial Intelligence at Woebot Health

At Woebot Health, Chris is responsible for advising healthcare leaders on data science and AI strategy. While this may sound like an unusual background for a healthcare marketing event, Chris’s work is particularly concerned with how AI drives patient relationships, bond, and behavioral health outcomes. Chris combines this data/AI experience with over a decade working in healthcare CRM/marketing firms.

Tom Hileman

Tom Hileman LinkedIn

President at Hileman Group

Tom Hileman is the President of Hileman Group, a digital marketing agency that helps organizations solve marketing challenges. He has more than 20 years of experience in the marketing and information technology space. In his current role, he works with industries including healthcare, business-to-business services, financial services, and manufacturing. Through a variety of management roles and experience with organizations such as Microsoft, Oracle, and IBM, Tom specializes in leveraging solutions for business growth and success. 

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Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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