Future-Focused Healthcare: Creating Member and Patient Centric Experiences

VIP Dinner

Feb 26, 2024 6:00 PM9:00 PM PDT

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Here's what we talked about

  • Achieving 1:1 personalization and delivering truly omni-channel digital experiences powered by data
  • Breaking down internal marketing silos and moving away from channel-specific tactics to journey-centric strategies to deliver a greater ROI on marketing spend and meet patients and members where they are in their healthcare journey
  • The importance of data and how to distill critical insights to inform future state digital experiences in the healthcare space
  • How to deliver innovative digital experiences for today's healthcare audience with an open platform
  • Establishing a future state vision and roadmap to achieving 1:1 personalization in a healthcare setting

Event Partners

Bounteous

Bounteous helps leading companies create big-picture digital solutions by optimizing the flow of data, insights, and interactions across the digital brand experience. Their expertise includes Strategy, Experience Design, Technology, Analytics and Insight, and Marketing.

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Acquia

Acquia is the open source digital experience company that empowers the world’s most ambitious brands to embrace innovation and create customer moments that matter.

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Guest Speakers

Sam Nagle LinkedIn

Team Lead, Solutions Engineering at Acquia

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Kevin Haag LinkedIn

VP, CDP at Bounteous

Event Moderator

Sam Nagle LinkedIn

Team Lead, Solutions Engineering at Acquia

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Kevin Haag LinkedIn

VP, CDP at Bounteous

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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