Future-Focused Healthcare: Creating Member and Patient Centric Experiences

VIP Dinner

Feb 26, 2024 6:00 PM9:00 PM PDT

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Here's what we talked about

  • Achieving 1:1 personalization and delivering truly omni-channel digital experiences powered by data
  • Breaking down internal marketing silos and moving away from channel-specific tactics to journey-centric strategies to deliver a greater ROI on marketing spend and meet patients and members where they are in their healthcare journey
  • The importance of data and how to distill critical insights to inform future state digital experiences in the healthcare space
  • How to deliver innovative digital experiences for today's healthcare audience with an open platform
  • Establishing a future state vision and roadmap to achieving 1:1 personalization in a healthcare setting

Event Partners

Bounteous

Bounteous helps leading companies create big-picture digital solutions by optimizing the flow of data, insights, and interactions across the digital brand experience. Their expertise includes Strategy, Experience Design, Technology, Analytics and Insight, and Marketing.

Connect with Bounteous

Acquia

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities.

Connect with Acquia

Guest Speakers

Sam Nagle LinkedIn

Team Lead, Solutions Engineering at Acquia

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Kevin Haag LinkedIn

VP, CDP at Bounteous

Event Moderator

Sam Nagle LinkedIn

Team Lead, Solutions Engineering at Acquia

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Kevin Haag LinkedIn

VP, CDP at Bounteous

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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