Full Funnel Amazon Advertising in 2021

Jul 21, 2021 2:00 pm3:00 PM EST

Summary

Join us to learn how to create, execute, optimize, and measure a full-funnel advertising strategy on Amazon. Get tips from expert advertisers on how to utilize both Sponsored Ads and DSP to reach customers at all stages of their customer journey. Whether you’re a new seller or a well-established vendor, you will come away from the conversation with tactical knowledge to bring your advertising strategy up to the cutting edge.

BWG Connect and Orca Pacific invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Why you need to be leveraging both Sponsored Ads & DSP together
  • Advertising budgeting best practices
  • Amazon Marketing Cloud 101
  • How to continually optimize your strategy
  • How to coordinate between advertising and retail strategy

Event Partners

Guest Speaker

Rob Antolin

Business Manager at Orca Pacific

Before Orca Pacific, Robert spent three years at Amazon as a Sr. Vendor Manager on Amazon’s Retail Team’s owning P&Ls across Food Service, Children's and Dining Room Furniture advising some of Amazon’s largest 1P vendors on how to win on Amazon.

Will Ives

Senior Business Development Manager

With seven years of eCommerce experience, Will brings a wealth of experience to his clients from his time at Wayfair and his years working with Amazon, Walmart, Instacart and more. He relies on his years of experience managing and executing strategy across several eCommerce platforms to connect his clients with the service team they need to maximize their growth potential on Amazon and beyond.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

Jul 21, 2021 2:00 pm - 3:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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