From Risk to Reward: How Brand Protection Drives Amazon Revenue
Jan 22, 2025 1:30 PM - 2:30 PM EDT
In the online marketplace, protecting your brand goes beyond creating a unique product. For eCommerce brands, unauthorized sellers and counterfeit products can negatively impact sales, dilute brand integrity, and erode customer trust and brand reputation. Effective brand protection requires a multi-layered approach and deep knowledge of the process, especially on platforms like Amazon.
This webinar will explore essential strategies for protecting your brand in the online marketplace, with a special focus on Amazon’s reselling ecosystem. Discover how to move beyond enforcement actions and implement an integrated, data-driven approach to mitigate fraud, redirect sales to authorized channels, and build a stronger marketplace presence.
BWG Connect & Blue Wheel invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.
Connect with Blue Wheel
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP of Sales & Marketing at Blue Wheel
Zach Riegle is the VP of Sales and Marketing at Blue Wheel, an omnichannel digital commerce agency delivering end-to-end D2C, retail, and marketplace solutions. He has held various roles at Blue Wheel, including Director of Digital Strategy and Director of Business Development. With experience in SEO, content, marketing automation, Amazon, social media, and digital strategy, Zach develops online strategies focused on eCommerce and lead generation.
Brand Protection Strategist at Blue Wheel
Magda Fallas Umana is Blue Wheel’s Brand Protection Strategist, bringing nearly three years of experience in the Brand Protection field. Her expertise spans both operational and strategic approaches, with a focus on developing solutions for brands facing challenges such as unauthorized resellers, MAP infractions, counterfeit products, and IP infringements.
At Blue Wheel, Magda leverages her comprehensive knowledge of brand protection to help clients safeguard their online presence and maintain their brand integrity. Originally from Costa Rica, she thrives in a remote work environment and is passionate about delivering impactful results. Outside of work, Magda enjoys coffee and is a new dog mom, as she recently adopted a dog who thinks she’s royalty.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP of Sales & Marketing at Blue Wheel
Zach Riegle is the VP of Sales and Marketing at Blue Wheel, an omnichannel digital commerce agency delivering end-to-end D2C, retail, and marketplace solutions. He has held various roles at Blue Wheel, including Director of Digital Strategy and Director of Business Development. With experience in SEO, content, marketing automation, Amazon, social media, and digital strategy, Zach develops online strategies focused on eCommerce and lead generation.
Brand Protection Strategist at Blue Wheel
Magda Fallas Umana is Blue Wheel’s Brand Protection Strategist, bringing nearly three years of experience in the Brand Protection field. Her expertise spans both operational and strategic approaches, with a focus on developing solutions for brands facing challenges such as unauthorized resellers, MAP infractions, counterfeit products, and IP infringements.
At Blue Wheel, Magda leverages her comprehensive knowledge of brand protection to help clients safeguard their online presence and maintain their brand integrity. Originally from Costa Rica, she thrives in a remote work environment and is passionate about delivering impactful results. Outside of work, Magda enjoys coffee and is a new dog mom, as she recently adopted a dog who thinks she’s royalty.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
