From Risk to Reward: How Brand Protection Drives Amazon Revenue
Jan 22, 2025 1:30 PM - 2:30 PM EDT
In the online marketplace, protecting your brand goes beyond creating a unique product. For eCommerce brands, unauthorized sellers and counterfeit products can negatively impact sales, dilute brand integrity, and erode customer trust and brand reputation. Effective brand protection requires a multi-layered approach and deep knowledge of the process, especially on platforms like Amazon.
This webinar will explore essential strategies for protecting your brand in the online marketplace, with a special focus on Amazon’s reselling ecosystem. Discover how to move beyond enforcement actions and implement an integrated, data-driven approach to mitigate fraud, redirect sales to authorized channels, and build a stronger marketplace presence.
BWG Connect & Blue Wheel invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.
Connect with Blue Wheel
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP of Sales & Marketing at Blue Wheel
Zach Riegle is the VP of Sales and Marketing at Blue Wheel, an omnichannel digital commerce agency delivering end-to-end D2C, retail, and marketplace solutions. He has held various roles at Blue Wheel, including Director of Digital Strategy and Director of Business Development. With experience in SEO, content, marketing automation, Amazon, social media, and digital strategy, Zach develops online strategies focused on eCommerce and lead generation.
Brand Protection Manager at Blue Wheel
Paula Ponce is based in Mexico and brings five years of experience in protecting brands across diverse industries. She specializes in strategic intellectual property enforcement and developing customized strategies to safeguard businesses in complex marketplaces. Paula is passionate about creating scalable solutions that empower brands and fostering collaboration to deliver meaningful results.
Beyond her professional endeavors, Paula finds inspiration in nature and enjoys long walks, which provide an opportunity to recharge and reflect.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP of Sales & Marketing at Blue Wheel
Zach Riegle is the VP of Sales and Marketing at Blue Wheel, an omnichannel digital commerce agency delivering end-to-end D2C, retail, and marketplace solutions. He has held various roles at Blue Wheel, including Director of Digital Strategy and Director of Business Development. With experience in SEO, content, marketing automation, Amazon, social media, and digital strategy, Zach develops online strategies focused on eCommerce and lead generation.
Brand Protection Manager at Blue Wheel
Paula Ponce is based in Mexico and brings five years of experience in protecting brands across diverse industries. She specializes in strategic intellectual property enforcement and developing customized strategies to safeguard businesses in complex marketplaces. Paula is passionate about creating scalable solutions that empower brands and fostering collaboration to deliver meaningful results.
Beyond her professional endeavors, Paula finds inspiration in nature and enjoys long walks, which provide an opportunity to recharge and reflect.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
