From Emergency Mode to Strategic: How to Succeed and Lead in a Video-Centric World

Oct 19, 2021 11:00 am12:00 PM EST


Seemingly overnight, the world of work forever changed with the rapid adoption of video communication across the corporate landscape. Nearly two years since the sudden shift to virtual, organizations are moving beyond emergency mode to a strategic mindset and redefining what “back to business” looks like. However, the transition to a video-centric culture can be challenging even with the best tools.

Karin Reed, Emmy-award winning broadcast journalist and on-camera communication coach, joins Rose Bentley, Chief Operating Officer at Qumu, for a discussion on why effective video communication must be an integral part of your strategic planning instead of a stand-alone functional initiative. They’ll share tips on how to stop making mistakes that can be costly to the organization – a virtual sales call that falls flat, a company-wide meeting that fails to inspire, a loss of team cohesion, or a loss in translation.

The first 50 attendees will receive a complimentary copy of Karin’s book, Suddenly Virtual: Making Remote Meetings Work, recently adopted by the Stanford Graduate School of Business into its course curriculum.

BWG Connect & Qumu invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Strategies for success through a video-centric culture – from policies, to technology, to training and adoption
  • Leading through the lens – creating confident on-camera communicators at every level of the enterprise
  • Real-world examples of how organizations have injected video into traditional ways of doing business for positive outcomes – executive and crisis communications, onboarding and training, product launches, etc.

Event Partners

Guest Speaker

Rose Bentley

COO, Qumu

As Qumu’s chief operating officer Rose Bentley oversees global operations and the implementation of the company’s strategic growth plan. Her experience and leadership, most recently at Teradata and Cisco, have focused on developing and partnering to deliver technology-driven business solutions, optimizing go-to-market performance, providing seamless customer experiences, and driving profitable revenue growth.

Karin Reed

CEO & Chief Confidence Creator, Speaker Dynamics

Karin has been teaching business professionals how to be effective on-camera communicators for nearly a decade, translating her experience as an Emmy award-winning broadcast journalist into a methodology based upon the MVPs of On-Camera Success.

Event Moderator

Bruce Dunfee

VP Consumer & Retail at BWG Strategy LLC

In his role as a Moderator of BWG Forums Bruce brings a wealth of experience and perspective to our team. Bruce joined BWG from Reebok where he was a Senior Director of Specialty & Fashion Sales and has 20+ years of footwear industry experience having worked at adidas, Puma, and Converse. He brings an unprecedented amount of industry knowledge and a greater focus and level of detail to BWG’s coverage of brands, retail, and eCommerce. Bruce strengthens, enhances and extends BWG’s Consumer & Retail coverage.

Please enter your information below to request a copy of the post-event written summary or recording.

Event Information

Oct 19, 2021 11:00 am - 12:00 PM EST

Event format

On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after


What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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