As organizations compete primarily on CX, improving interactions in real-time is a competitive advantage. Even though the data required to fuel decision making has never been more extensive, it’s never been so siloed, in fact the average marketing technology stack includes 12 different systems from email marketing to CRM, each collecting data yet rarely talking to each presenting a challenge to managing, integrating, and scaling efforts.

Data is a key asset for digital transformation and delivering engaging experiences, but marketers are struggling to go beyond analytics to improve marketing activations and drive outcomes.

Join us for a discussion on the role that data plays in digital experience – from powering AI to delivering actionable insights that allow teams to deliver precision marketing and evolve experiences that not only engage and convert your audiences, but drive revenue for your business.

BWG Connect, Velir & Sitecore invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is complimentary.

Seating is limited, and RSVP is required.

• Data empowers marketing teams to make informed decisions, optimize campaigns, and drive specific outcomes such as higher conversion rates, customer retention, and lifetime value.
• Data-driven strategies increase ROI by enabling real-time campaign adjustments, A/B testing, and targeting refinement that align marketing efforts directly with business growth.
• Discuss how AI can analyze and understand customer behavior in real time to personalize the journey at every touchpoint and inform the evolution of digital customer experience.
• Address the importance of clean, structured data in producing accurate insights. AI's effectiveness relies on high-quality data; without it, personalization efforts can backfire, eroding trust and revenue potential.