From Data to Dollars: Transforming Customer Experience with AI and Insights

VIP Dinner - Boston, MA (Venue disclosed upon registration)

Dec 10, 2024 6:00 PM8:30 PM EDT

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Here's what we talked about

  • Data empowers marketing teams to make informed decisions, optimize campaigns, and drive specific outcomes such as higher conversion rates, customer retention, and lifetime value.
  • Data-driven strategies increase ROI by enabling real-time campaign adjustments, A/B testing, and targeting refinement that align marketing efforts directly with business growth.
  • Discuss how AI can analyze and understand customer behavior in real time to personalize the journey at every touchpoint and inform the evolution of digital customer experience.
  • Address the importance of clean, structured data in producing accurate insights. AI's effectiveness relies on high-quality data; without it, personalization efforts can backfire, eroding trust and revenue potential.

Event Partners

Velir

Velir is a data-driven experience agency that specializes in leveraging data intelligence and marketing expertise to craft impactful digital experiences. With their expertise and our dedicated data studio, Brooklyn Data, they transform insights into action, helping their clients build trust and relationships with their audiences by creating engaging, personalized user experiences informed by data.

Sitecore

Sitecore is the leading provider of an end-to-end composable digital experience platform, empowering brands to make unforgettable connections with their customers.

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Corey Caplette LinkedIn

Chief Technology Officer at Velir

Corey Caplette is the Chief Technology Officer at Velir where is responsible for guiding the technology vision and road-map that allows Velir to bring outstanding execution and modern implementation practices to our broad range of clients.

Heather Polen LinkedIn

Global VP, Customer Transformation at Sitecore

Heather Polen is the Global Vice President, Customer Transformation at Sitecore where she is responsible for partnering with customers to drive industry inspiration and transformation of digital marketing initiatives.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Corey Caplette LinkedIn

Chief Technology Officer at Velir

Corey Caplette is the Chief Technology Officer at Velir where is responsible for guiding the technology vision and road-map that allows Velir to bring outstanding execution and modern implementation practices to our broad range of clients.

Heather Polen LinkedIn

Global VP, Customer Transformation at Sitecore

Heather Polen is the Global Vice President, Customer Transformation at Sitecore where she is responsible for partnering with customers to drive industry inspiration and transformation of digital marketing initiatives.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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