Extraordinary Experiences: Drive Extraordinary Sales

VIP Dinner - Los Angeles, CA

Oct 4, 2023 6:00 PM8:30 PM PST

Event Description

After a few years of unprecedented growth and spending, retailers entered 2023 with a renewed focus on profitability hoping to convert revenue increases to bottom line profit. As we head into the rest of this year, the majority of retailers are concerned about maintaining or improving profit margins in what continues to be turbulent times. Rising costs as a result of inflation are putting tremendous pressure on profit, coupled with on-going supply chain challenges and a very unpredictable consumer.

Join us for dinner, drinks & a deep dive conversation into how brands should be focusing on customer loyalty and creating experiences that inspire and how the creation of these immediate tools can be used to drive profit and offset acquisition costs.

BWG Connect, BigCommerce, Assemble, Attentive & ReCharge invite you to join us for an interactive discussion over wine and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is free.

There is Limited Seating Available and RSVP is Required!

 

(By registering to attend, you agree to receive recurring automated promotional and personalized marketing text messages from Attentive at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms & Privacy.)

Discussion Topics

  • Extraordinary commerce experiences from start to finish engage customers, and motivate them to purchase.
  • Post purchase experiences leave a lasting impression on customers perception of the brand
  • Customers who purchase one-time drive revenue - customers who purchase 3+ times drive profit
  • After a few years of unprecedented growth and spending, retailers entered 2023 with a renewed focus on profitability hoping to convert revenue increases to bottom line profit.

Event Partners

Recharge

Recharge is a platform that helps the most innovative DTC brands grow and retain a loyal customer base. Recharge offers a unified suite of products that are scalable, integrated, and highly customizable such as subscriptions, memberships and rewards. Today, Recharge supports over 15,000 merchants, including fast-growing brands such as Blueland, Hello Bello, Verve Coffee Roasters, Billie, Ilia, and Vital Proteins.

Connect with Recharge

BigCommerce

BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.

Connect with BigCommerce

Attentive

Attentive is the most comprehensive personalized text messaging solution. 99% open rates, 30%+ click-through rates, and 25x+ ROI.

Connect with Attentive

Assemble

Assemble is a retail transformation consultancy with a proven track record of delivering consumer-centric strategies and profit-generating solutions through data excellence and a smart tech approach. Composed of industry-leading operators, engineers, and architects who specialize in every aspect (and challenge) of retail, Assemble tackles business strategy, design, technology-based problem-solving and beyond. From predictive science to profitable growth, they're helping a ton of leading brands take their businesses to the next level.

Connect with Assemble

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Loretta Soffe LinkedIn

SVP Global Retail at Assemble, Former EVP Nordstrom, GM Womenswear

Keith Karlick LinkedIn

Vice President of Customer Experience and Design at Assemble

Keith Karlick has more than 15 years of experience and success working in the eCommerce space, at a range of organizations from startups to Fortune 2 companies. As a former VP of Marketing & Growth, and an agency owner, Keith knows just how important an impactful consumer journey is for retailers. Which is why he's always served at the intersection of customer experience and driving growth through digital transformation. At ASMBL, Keith is in charge of crafting custom opportunities in order to help companies scale, through digital solutions. On a personal note, Keith is an avid skier and restauranter.

Lisa Bellamy LinkedIn

Senior Partner Marketing Manager at BigCommerce

Kevin Kline LinkedIn

Director of Agency Partnerships at ReCharge

Brittany Callahan

Brittany Callahan LinkedIn

Director of Client Strategy at Attentive

Brittany Callahan is the Director of Client Strategy at Attentive, a cutting-edge platform that reimagines how brands interact with mobile audiences. At Attentive, she engages with top brands, taking the lead on discussing brands’ perspectives on AI and debunking AI-associated biases.

Brittany has extensive experience in digital marketing from her years in the agency sector. She also has a robust background in Customer Data Platforms (CDP), which equips her with the expertise to navigate the interplay between data and marketing effectively.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Loretta Soffe LinkedIn

SVP Global Retail at Assemble, Former EVP Nordstrom, GM Womenswear

Keith Karlick LinkedIn

Vice President of Customer Experience and Design at Assemble

Keith Karlick has more than 15 years of experience and success working in the eCommerce space, at a range of organizations from startups to Fortune 2 companies. As a former VP of Marketing & Growth, and an agency owner, Keith knows just how important an impactful consumer journey is for retailers. Which is why he's always served at the intersection of customer experience and driving growth through digital transformation. At ASMBL, Keith is in charge of crafting custom opportunities in order to help companies scale, through digital solutions. On a personal note, Keith is an avid skier and restauranter.

Lisa Bellamy LinkedIn

Senior Partner Marketing Manager at BigCommerce

Kevin Kline LinkedIn

Director of Agency Partnerships at ReCharge

Brittany Callahan

Brittany Callahan LinkedIn

Director of Client Strategy at Attentive

Brittany Callahan is the Director of Client Strategy at Attentive, a cutting-edge platform that reimagines how brands interact with mobile audiences. At Attentive, she engages with top brands, taking the lead on discussing brands’ perspectives on AI and debunking AI-associated biases.

Brittany has extensive experience in digital marketing from her years in the agency sector. She also has a robust background in Customer Data Platforms (CDP), which equips her with the expertise to navigate the interplay between data and marketing effectively.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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