Experiential Commerce

How Experience-Driven Do You Need To Be!?

Apr 15, 2021 2:00 pm3:00 PM EST

Summary

Organizations have a number of important decisions to make along their digital transformation journey, none more than how far to go and how fast. The options are many as organizations can start at the back-end, the commerce layer or in customer interaction. Or all 3 at once.

For larger organizations, a big-bang, multi-layered project may make sense as they have the resources, support and culture to execute successfully. For smaller organizations, starting with one area and growing into the others over time makes more sense as they typically don’t have the experience or support for large, transformational initiatives.

Join Paul Espino and Dan Martino from TA Digital for a roundtable discussion for B2B Commerce Pros on best practice when thinking about transformation from a commerce and experience perspective.

There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by Adobe, TA Digital and BWG Connect.

Discussion Topics

  • How to understand when Magento provides the best toolset from both a commerce and experience perspective
  • How to understand when investing in Experience Cloud makes sense
  • How to think about your journey from a multi-solution, crawl-walk-run perspective

Event Partners

Guest Speaker

Owen Harris

Sr. Technical Partner Development Manager at Adobe

Originally from a US-based AEM/CQ customer, Owen has led delivery services for Day Software and Adobe in the Eastern US and Canada and worked as an Engagement Manager and Solution Consultant in the US and APAC after the Adobe acquisition of Day. Owen has a breadth of pre and post-sales and partner-enablement experience with AEM and Magento Commerce across key industries and is passionate about enabling Adobe partners with Adobe Experience Cloud solutions to drive shared success.

A Chicago-based Kiwi, Owen enjoys gardening, grilling, music, and – when home in NZ – bodysurfing, sailing, road trips in his ’66 Mustang, and enjoying a Kiwi Pinot, Beer, or Flat White with meat pies and fush’n’chups.”

Manish Shah

Partner Solution Consultant at Adobe

Manish Shah has over 15 years of experience working with enterprise customers and system integrator partners on digital marketing, marketing automation, and CRM systems across various industries such as Manufacturing, Retail, and Media. At Adobe, Manish is a Multi-Solution Architect that works in the partner ecosystem in enabling partners and ensuring partners success with their customers on various Adobe technologies. Manish is based in Philadelphia and enjoys going out for a quick run, cooking, and traveling.

Dan Martino

Director of Adobe Practice at TA Digital

Dan Martino leads TA Digital’s Sales & AEM practice which provides premier services for Adobe Experience Manager. Dan & his team design, architect and develop solutions leveraging AEM that deliver amazing experience and premium business value.

Dan has spent the last 20 years building teams, solutions and services in the CMS, eCommerce and Digital spaces. Prior to joining TA Digital, he led Solutions teams at Bloomreach and spent 7 years at Adobe.

Paul Espino

Head of Magento Practice at TA Digital

Paul Espino leads TA Digital's Adobe/Magento E-commerce practice which provides services surrounding e-commerce upgrade and re-platforms. Paul and his team plan, build and deploy large enterprise e-commerce platforms to empower B2B & B2C consumer brands, retailers and manufacturers.

Paul has spent his last 15 years architecting, building and scaling Magento Commerce platform for large volume retailers in the US and abroad.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

Apr 15, 2021 2:00 pm - 3:00 PM EST

Event format


BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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