Experiential Commerce
Apr 15, 2021 2:00 PM - 3:00 PM EST
Organizations have a number of important decisions to make along their digital transformation journey, none more than how far to go and how fast. The options are many as organizations can start at the back-end, the commerce layer or in customer interaction. Or all 3 at once.
For larger organizations, a big-bang, multi-layered project may make sense as they have the resources, support and culture to execute successfully. For smaller organizations, starting with one area and growing into the others over time makes more sense as they typically don’t have the experience or support for large, transformational initiatives.
Join Paul Espino and Dan Martino from TA Digital for a roundtable discussion for B2B Commerce Pros on best practice when thinking about transformation from a commerce and experience perspective.
TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions.
Connect with TA Digital
Adobe Experience Cloud is the most comprehensive suite of customer experience management tools on the market. With solutions for data, content delivery, commerce, personalization, and more, this marketing stack is created with the world’s first platform designed specifically to create engaging customer experiences. Each product has built-in artificial intelligence and works seamlessly with other Adobe products. And they integrate with your existing technology and future innovations, so you can consistently deliver the right experience every time.
Connect with Adobe
Head of Magento Practice at TA Digital
Paul Espino leads TA Digital's Adobe/Magento E-commerce practice which provides services surrounding e-commerce upgrade and re-platforms. Paul and his team plan, build and deploy large enterprise e-commerce platforms to empower B2B & B2C consumer brands, retailers and manufacturers.
Paul has spent his last 15 years architecting, building and scaling Magento Commerce platform for large volume retailers in the US and abroad.
Director of Adobe Practice at TA Digital
Dan Martino leads TA Digital’s Sales & AEM practice which provides premier services for Adobe Experience Manager. Dan & his team design, architect and develop solutions leveraging AEM that deliver amazing experience and premium business value.
Dan has spent the last 20 years building teams, solutions and services in the CMS, eCommerce and Digital spaces. Prior to joining TA Digital, he led Solutions teams at Bloomreach and spent 7 years at Adobe.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Partner Solution Consultant at Adobe
Manish Shah has over 15 years of experience working with enterprise customers and system integrator partners on digital marketing, marketing automation, and CRM systems across various industries such as Manufacturing, Retail, and Media. At Adobe, Manish is a Multi-Solution Architect that works in the partner ecosystem in enabling partners and ensuring partners success with their customers on various Adobe technologies. Manish is based in Philadelphia and enjoys going out for a quick run, cooking, and traveling.
Sr. Technical Partner Development Manager at Adobe
Originally from a US-based AEM/CQ customer, Owen has led delivery services for Day Software and Adobe in the Eastern US and Canada and worked as an Engagement Manager and Solution Consultant in the US and APAC after the Adobe acquisition of Day. Owen has a breadth of pre and post-sales and partner-enablement experience with AEM and Magento Commerce across key industries and is passionate about enabling Adobe partners with Adobe Experience Cloud solutions to drive shared success.
A Chicago-based Kiwi, Owen enjoys gardening, grilling, music, and – when home in NZ – bodysurfing, sailing, road trips in his ’66 Mustang, and enjoying a Kiwi Pinot, Beer, or Flat White with meat pies and fush’n’chups.”
Head of Magento Practice at TA Digital
Paul Espino leads TA Digital's Adobe/Magento E-commerce practice which provides services surrounding e-commerce upgrade and re-platforms. Paul and his team plan, build and deploy large enterprise e-commerce platforms to empower B2B & B2C consumer brands, retailers and manufacturers.
Paul has spent his last 15 years architecting, building and scaling Magento Commerce platform for large volume retailers in the US and abroad.
Director of Adobe Practice at TA Digital
Dan Martino leads TA Digital’s Sales & AEM practice which provides premier services for Adobe Experience Manager. Dan & his team design, architect and develop solutions leveraging AEM that deliver amazing experience and premium business value.
Dan has spent the last 20 years building teams, solutions and services in the CMS, eCommerce and Digital spaces. Prior to joining TA Digital, he led Solutions teams at Bloomreach and spent 7 years at Adobe.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Partner Solution Consultant at Adobe
Manish Shah has over 15 years of experience working with enterprise customers and system integrator partners on digital marketing, marketing automation, and CRM systems across various industries such as Manufacturing, Retail, and Media. At Adobe, Manish is a Multi-Solution Architect that works in the partner ecosystem in enabling partners and ensuring partners success with their customers on various Adobe technologies. Manish is based in Philadelphia and enjoys going out for a quick run, cooking, and traveling.
Sr. Technical Partner Development Manager at Adobe
Originally from a US-based AEM/CQ customer, Owen has led delivery services for Day Software and Adobe in the Eastern US and Canada and worked as an Engagement Manager and Solution Consultant in the US and APAC after the Adobe acquisition of Day. Owen has a breadth of pre and post-sales and partner-enablement experience with AEM and Magento Commerce across key industries and is passionate about enabling Adobe partners with Adobe Experience Cloud solutions to drive shared success.
A Chicago-based Kiwi, Owen enjoys gardening, grilling, music, and – when home in NZ – bodysurfing, sailing, road trips in his ’66 Mustang, and enjoying a Kiwi Pinot, Beer, or Flat White with meat pies and fush’n’chups.”
