Evolution of Commerce: Unlocking Improved Shopper Experiences

Jan 27, 2022 3:00 pm4:00 PM EST

Summary

Throughout 2021, executives have expressed a heightened sense of urgency in upgrading eCommerce systems. Many organizations, from large to small were caught flat-footed during the pandemic with prior generation solutions in place.

BWG Connect, TA Digital, Acquia & commercetools conducted a survey of 75+ decision makers to deep dive composable commerce trends, challenges & opportunities. Come join a group of your peers to discuss the findings and receive the full complimentary analysis!

BWG Connect, TA Digital, Acquia & commercetools invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Developing a composable commerce solution - Understanding the complexity, time commitment and cost
  • Ability to pivot - Consumer expectations are constantly shifting, requiring brands to test fast and flexible ecommerce solutions
  • Over the past 12-24 months why are composable and best of breed commerce solutions being viewed as “high” or “strategic” among 71% of respondents
  • Shifting in preferences - The shift towards best of breed or composable commerce stacks along with Cloud and SaaS based solutions
  • Learn how the leading marketing experts are able to take organizations from 0 to 60 with a best of breed composable commerce solutions, saving cost and time to market

Event Partners

Guest Speaker

Kevin Cochrane

SVP Product Marketing at Acquia

Kevin has been a leader in the CMS industry since its inception, leading marketing teams at Interwoven, Alfresco, Adobe, Bloomreach and most recently, SAP. He is excited to continue driving innovation in the digital experience space. Kevin studied international relations at Stanford University.

Kelly Goetsch

Chief Product Officer at commercetools

He came to commercetools from Oracle, where he led product management for their microservices initiatives. Before that, he was an architect with ATG. He is the author of four books - GraphQL for Modern Commerce (O'Reilly, 2020), APIs for Modern Commerce (O'Reilly, 2017), Microservices for Modern Commerce (O'Reilly, 2016) and E-Commerce in the Cloud (O'Reilly, 2014).

He is also president and co-founder of the MACH Alliance, a consortium of 19 ISVs and SIs dedicated to making Microservices, APIs, Cloud and Headless the default in enterprise digital experience. He holds a bachelor's degree in entrepreneurship and a master's degree in management information systems, both from the University of Illinois at Chicago. He holds three patents, including one key to distributed computing.

Dr. Ali Alkhafaji

Chief Technology Officer at TA Digital

Dr. Ali Alkhafaji is a technology leader and evangelist with 20 years of industry experience. He’s responsible for driving growth and innovation for experience, content, data, marketing and commerce at TA Digital. Within those offerings, he oversees the delivery of world-class solutions built on Adobe, Salesforce and SAP.

Ali is also a strong advocate of incorporating artificial intelligence and machine learning to enhance and automate digital transformation initiatives like CMS Bridge, Solr.ai, Adobe Ascent, CommerceFactory and SAP Nexus.

He is focused on making TA Digital a one-stop shop for everything digital across all industries by combining a range of services, vertical experience and platform expertise. In academia, Ali has been teaching and conducting artificial intelligence research since 2010. He has his B.S. from the University of Illinois at Chicago, M.S. from the University of Chicago and Ph.D. from DePaul University.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

Jan 27, 2022 3:00 pm - 4:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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