Enterprise Roundtable Dinner: 2022 State of Direct Mail Marketing

VIP Dinner

Mar 16, 2022 6:00 pm8:30 PM PST

Event Description

2021 brought many changes to the way brands do business. To level up their campaigns and deal with channel fatigue, marketers are reimagining their omnichannel campaign strategies. Marketers are leaning into previously underutilized channels that have untapped potential to increase revenue and ROI.

This live conversation will explore how breakthrough technology has enabled better targeting, more personalization, and stronger insights giving you a seamless way to level up your direct marketing efforts like never before.

Join us to understand how direct mail is being used, the challenges, and how the channel is transforming to be a critical part of omnichannel marketing campaigns.

Discussion Topics

  • The ROI potential of direct mail when combined with digital channels
  • Why triggered, personalized mailpieces have higher conversion rates
  • Cost savings and ROI when you transform your legacy direct mail workflows
  • Sustainability in direct mail now and in the future

Event Partners

Lob

Lob is an automation platform that transforms direct mail into intelligent mail, at scale.

Connect with Lob

Guest Speaker

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Tatiana Afanasyeva

Marketing & Growth at Lob

Tatiana Afanasyeva leads Marketing and Growth at Lob, a company that automates direct mail and address verification for businesses. More than 7,000 companies use Lob’s APIs to move faster and create new growth opportunities. Tatiana talks with customers to understand what is and isn’t working with their current mail strategy and introduces a modern approach to direct mail.

Tatiana has over 10 years of experience launching and scaling global technology brands, achieving sustainable revenue growth, and building high-performing marketing teams. Previously, she was the Marketing Director of Growth, Marketing, Demand Generation, and Sales for Tradeshift, and the Global Marketing Manager for EFactor.com.

Event Moderator

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Tatiana Afanasyeva

Marketing & Growth at Lob

Tatiana Afanasyeva leads Marketing and Growth at Lob, a company that automates direct mail and address verification for businesses. More than 7,000 companies use Lob’s APIs to move faster and create new growth opportunities. Tatiana talks with customers to understand what is and isn’t working with their current mail strategy and introduces a modern approach to direct mail.

Tatiana has over 10 years of experience launching and scaling global technology brands, achieving sustainable revenue growth, and building high-performing marketing teams. Previously, she was the Marketing Director of Growth, Marketing, Demand Generation, and Sales for Tradeshift, and the Global Marketing Manager for EFactor.com.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopeusercartphone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram