Enterprise Roundtable Dinner: 2022 State of Direct Mail Marketing

Mar 17, 2022 6:00 pm8:30 PM EST

Event Description

2021 brought many changes to the way brands do business. To level up their campaigns and deal with channel fatigue, marketers are reimagining their omnichannel campaign strategies. Marketers are leaning into previously underutilized channels that have untapped potential to increase revenue and ROI.

This live conversation will explore how breakthrough technology has enabled better targeting, more personalization, and stronger insights giving you a seamless way to level up your direct marketing efforts like never before.

Join us to understand how direct mail is being used, the challenges, and how the channel is transforming to be a critical part of omnichannel marketing campaigns.

Discussion Topics

  • The ROI potential of direct mail when combined with digital channels
  • Why triggered, personalized mailpieces have higher conversion rates
  • Cost savings and ROI when you transform your legacy direct mail workflows
  • Sustainability in direct mail now and in the future

Event Partners

Lob

Lob is an automation platform that transforms direct mail into intelligent mail, at scale.

Connect with Lob

Guest Speaker

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Stephen Vais

Senior Strategic Account Executive at Lob

Stephen works with Fortune 500 companies across the finance, healthcare, insurance, and retail verticals to facilitate a digital transformation of their direct mail channel.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Stephen Vais

Senior Strategic Account Executive at Lob

Stephen works with Fortune 500 companies across the finance, healthcare, insurance, and retail verticals to facilitate a digital transformation of their direct mail channel.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopeusercartphone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram