Enhancing The Commerce Experience: From Order Capture to Order Fulfillment

Oct 27, 2021 1:30 pm2:30 PM EST

Summary

Consumer purchasing behavior is ever-evolving, and even more so due to the COVID-19 pandemic. With the spiked need for online ordering, merchants have had to pivot to create easier processes for monitoring orders and shipping information to increase order accuracy. When companies are able to properly orchestrate the buying process from order capture to order fulfillment, they can reduce delivery times, reduce costs by routing orders to the best fulfillment location, and enhance the end-users interaction with their brand.

Adobe Commerce and IBM Sterling Order Management recently announced a partnership to meet growing customer demand in order management. With the right partner and technology in place, companies can create a smooth order fulfillment workflow.

Join Perficient, IBM, and Adobe for a holistic look at best practices for creating an experience-driven commerce environment.

BWG Connect, Perficient, IBM & Adobe invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Create buyer experiences that are easy, reliable and dependable
  • Grow brand loyalty and customer satisfaction
  • Gain efficiencies by automating the sales ordering and pricing processes
  • Get cost-savings that directly impact revenue and profitability
  • Implement technologies quickly to have almost immediate ROI

Event Partners

Guest Speaker

Bill Friend

VP Sales, US & Canada, Enterprise Commerce at Adobe

Bill Friend is a likely pundit for Order Management and Digital Commerce given his current leadership role at Adobe driving sales and adoption of Adobe Commerce into the Enterprise segment having spent the two years before that introducing and establishing the Fluent Commerce OMS brand in North America. Prior to Fluent, Bill spent well over a decade in sales leadership roles at SAP, hybris, Oracle, and Endeca working with top brands in both B2B and B2C commerce.

Steve Gatto

Director of Digital Commerce Solutions at Perficient

With over 25 years of digital experience leading global digital agencies and enterprise technology providers, Steve has extensive experience successfully leading portfolio & product strategy, channel development, account management, and consultative sales management and execution.

Prior to joining Perficient as the Director of Digital Commerce across key North American markets, his experience varied across leading digital agencies and the IBM Software Group. He has built executive c-level relationships and advises global clients such as Whirlpool, Mattel, Inditex, petco, Home Retail Group, and many others on the expanding role of enterprise digital engagement, customer engagement, and omni-channel eCommerce.

Jennifer Clark

Product Marketing Manager at IBM Sterling

Jennifer Clark is the Senior Product Marketing Manager at IBM, where she manages the IBM Sterling Order Management Product. Jennifer brings years of strategic marketing and sales growth planning experience to her role at IBM. Before joining IBM, she was the Director of Product Marketing and Go-To-Market Strategies at BlueTarp Financial, where she successfully increased sales volume, customer conversions, and client satisfaction.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

Oct 27, 2021 1:30 pm - 2:30 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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