Consumer purchasing behavior is ever-evolving, and even more so due to the COVID-19 pandemic. With the spiked need for online ordering, merchants have had to pivot to create easier processes for monitoring orders and shipping information to increase order accuracy. When companies are able to properly orchestrate the buying process from order capture to order fulfillment, they can reduce delivery times, reduce costs by routing orders to the best fulfillment location, and enhance the end-users interaction with their brand.
Adobe Commerce and IBM Sterling Order Management recently announced a partnership to meet growing customer demand in order management. With the right partner and technology in place, companies can create a smooth order fulfillment workflow.
Join Perficient, IBM, and Adobe for a holistic look at best practices for creating an experience-driven commerce environment.
BWG Connect, Perficient, IBM & Adobe invite you to participate in an interactive discussion with your peers.
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VP Sales, US & Canada, Enterprise Commerce at Adobe
Bill Friend is a likely pundit for Order Management and Digital Commerce given his current leadership role at Adobe driving sales and adoption of Adobe Commerce into the Enterprise segment having spent the two years before that introducing and establishing the Fluent Commerce OMS brand in North America. Prior to Fluent, Bill spent well over a decade in sales leadership roles at SAP, hybris, Oracle, and Endeca working with top brands in both B2B and B2C commerce.
Director of Digital Commerce Solutions at Perficient
With over 25 years of digital experience leading global digital agencies and enterprise technology providers, Steve has extensive experience successfully leading portfolio & product strategy, channel development, account management, and consultative sales management and execution.
Prior to joining Perficient as the Director of Digital Commerce across key North American markets, his experience varied across leading digital agencies and the IBM Software Group. He has built executive c-level relationships and advises global clients such as Whirlpool, Mattel, Inditex, petco, Home Retail Group, and many others on the expanding role of enterprise digital engagement, customer engagement, and omni-channel eCommerce.
Product Marketing Manager at IBM Sterling
Jennifer Clark is the Senior Product Marketing Manager at IBM, where she manages the IBM Sterling Order Management Product. Jennifer brings years of strategic marketing and sales growth planning experience to her role at IBM. Before joining IBM, she was the Director of Product Marketing and Go-To-Market Strategies at BlueTarp Financial, where she successfully increased sales volume, customer conversions, and client satisfaction.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.