Channel programs have evolved from looking at wholesalers, resellers, and distributors in purely transactional terms to building a strategic partner ecosystem that creates more value for the end-customer.
According to Forrester, the average channel program will grow the number of partners by 10x in five years, and 80% of these new partners will be non-transacting partners such as influencers, advocates, and retention partners.
With investment in a well-designed partner program being so critical, are you empowering your partners with programs that lead to an improved customer experience for the end customer?
BWG Connect, Adobe and TA Digital invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.
As always, there will be no sales pitches and there is no cost to join.
Head of Partner Experience at Adobe
Matt leads the partner experience team at Adobe and also helps manage the infrastructure of the Adobe Solution Partner Program. The Solution Partner Program is made up of 6,000+ agencies and system integrators around the world, who are involved in a selling, implementation and services capacity. Matt owns the Solution Partner Portal, which is a key benefit and enablement website for partners, and the Adobe Partner Events & Webinar program. He is highly involved in Partner enablement and communications as he finds it essential to get the latest and greatest resources & opportunities into the hands of partners.
Matt has worked for multiple Fortune 500 companies over the last 15 years including eBay, Discover Financial Services, and Fidelity Investments. For the last 8 ½ years he has been involved in various partner specific roles within Adobe including business development, programs, sales and operations.
Senior Digital Strategy Business Analyst at TA Digital
Steve Clark leads the business analyst practice at TA Digital. The team is client-facing and focused on solving business problems and delivering meaningful customer experiences using Agile methodologies, creative artifacts, and actionable product roadmaps.
Steve’s career has spanned decades with a focus on content, experience design, product management, and business process modeling. Since 2006 Steve has primarily been at leading digital agencies fulfilling these roles.
Senior Digital Strategy Manager at TA Digital
Dania Wasongarz is a digital strategy leader within TA Digital’s Customer Experience team. In her role, Dania creates strategic opportunities for brands to differentiate with engaging content and data-driven, personalized experiences.
Dania has led marketing campaigns and customer experience strategy for a variety of Fortune 500 brands across technology, healthcare, and CPG industries, as well as non-profits and government agencies. She is passionate about aligning business goals to customer’s needs. Her expertise includes mapping customer journeys and personas, designing cross-channel digital tactics, and conducting UX research.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.