Elevate & Expand: Mastering Ecommerce Growth Strategies

VIP Dinner - Denver, CO

Apr 11, 2024 6:00 PM8:30 PM MST

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Here's what we talked about

  • How to Build a User-Centric Experience
    • Learn how strategic design and development can create a smooth customer journey that drives sales.
  • Honing in on actual Data-Driven Optimization
    • Discover powerful CRO techniques to maximize the effectiveness of your marketing and sales efforts.
  • Understanding the role of Sales Tax Compliance
    • Gain insights on ensuring compliance throughout the sales funnel, including marketing campaigns.
    • How to avoid Tax Roadblocks by identifying and overcoming tax hurdles that can impede sales growth.
  • Choosing a Scalable Ecommerce Platform
    • Understand how to choose the right platform for your business needs and future growth.

Event Partners

BigCommerce

BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.

Connect with BigCommerce

Avalara

Avalara provides sales tax management solutions via a web-based solution that helps orgs manage sales tax processes by integrating accounting and business applications that span all platforms, as well as consulting, training courses, and technical support services.

Arctic Leaf

Arctic Leaf is a UX/UI design and implementation agency that creates effective e-commerce experiences.

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Sharon Gee LinkedIn

Sr. Director, GM of Omnichannel at BigCommerce

Sharon is a digital commerce veteran with 10+ years of experience in digital marketing, commerce strategy, digital transformation and back office operations. She has led Sales and Business Development teams in the commerce technology and systems integration space for global companies including BigCommerce, Skubana, Born, Fluid (acquired by Astound), and Tribal DDB. Over the years, she has spoken with thousands of merchants (SMB to Enterprise) and helped architect the digital transformation and omnichannel strategy for hundreds of brands and retailers across many platforms (Salesforce Commerce Cloud, Magento, Hybris, Shopify, BigCommerce).

Sharon has a comprehensive understanding of the Omnichannel Commerce ecosystem and looks to leverage this on behalf of merchants to help them grow their business across Channels. Currently, she oversees the Sales and Partnerships teams at Feedonomics as well as the Omnichannel Partnerships teams at BigCommerce which focus on helping merchants grow via integrations to key channels such as Google, Amazon, TikTok, Facebook, Instagram, Walmart, Target+ and many others.

Nate Turner LinkedIn

Director of Sales at BigCommerce

University of Arizona alumni with degrees in Business Management and Media Arts. Nate has been working in B2B Tech Sales since 2011, focusing primarily in the eCommerce software space. He currently works for BigCommerce, the world's most innovative SaaS eCommerce Platform. They provide the software necessary for businesses to build, manage, and grow their own online stores. Him & his team of consultative sales representatives specialize in providing solutions for new and emerging eCommerce brands. Solutions include merchandising, marketing, shipping, payments, tax management, analytics, and optimization... in addition to implementation & growth strategy.

Jonathan Coy LinkedIn

Co-Founder & COO at Arctic Leaf

With a traditional SEO/SEM background, Jonathan founded a digital agency out of Southern California that has grown into a UX design and systems integration powerhouse for E-Commerce brands across North America. Jonathan was one of the first 100 global web professionals to obtain an E-Commerce User Experience Certification through the world's most renowned research center, the Baymard Institute. Data-driven decisions are the cornerstone of Jonathan's approach to web strategies and software product development.

Sam Rolfe LinkedIn

Sales Executive at Avalara

Sam Blass LinkedIn

Sales Executive, Avalara

An experienced sales professional helping prospective clients navigate the ever-changing sales and use tax landscape by leveraging Avalara’s sales tax automation suite of solutions. Avalara has pioneered a service-based platform for sales tax and compliance automation. Avalara has been recognized as one of America’s fastest growing technology firms. The company’s cloud solutions help thousands of customers stay focused on their core businesses by providing automated end to end compliance services including sales and use tax calculation, exemption certificate management, filing and remittance, and a broad array of related compliance needs.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Sharon Gee LinkedIn

Sr. Director, GM of Omnichannel at BigCommerce

Sharon is a digital commerce veteran with 10+ years of experience in digital marketing, commerce strategy, digital transformation and back office operations. She has led Sales and Business Development teams in the commerce technology and systems integration space for global companies including BigCommerce, Skubana, Born, Fluid (acquired by Astound), and Tribal DDB. Over the years, she has spoken with thousands of merchants (SMB to Enterprise) and helped architect the digital transformation and omnichannel strategy for hundreds of brands and retailers across many platforms (Salesforce Commerce Cloud, Magento, Hybris, Shopify, BigCommerce).

Sharon has a comprehensive understanding of the Omnichannel Commerce ecosystem and looks to leverage this on behalf of merchants to help them grow their business across Channels. Currently, she oversees the Sales and Partnerships teams at Feedonomics as well as the Omnichannel Partnerships teams at BigCommerce which focus on helping merchants grow via integrations to key channels such as Google, Amazon, TikTok, Facebook, Instagram, Walmart, Target+ and many others.

Nate Turner LinkedIn

Director of Sales at BigCommerce

University of Arizona alumni with degrees in Business Management and Media Arts. Nate has been working in B2B Tech Sales since 2011, focusing primarily in the eCommerce software space. He currently works for BigCommerce, the world's most innovative SaaS eCommerce Platform. They provide the software necessary for businesses to build, manage, and grow their own online stores. Him & his team of consultative sales representatives specialize in providing solutions for new and emerging eCommerce brands. Solutions include merchandising, marketing, shipping, payments, tax management, analytics, and optimization... in addition to implementation & growth strategy.

Jonathan Coy LinkedIn

Co-Founder & COO at Arctic Leaf

With a traditional SEO/SEM background, Jonathan founded a digital agency out of Southern California that has grown into a UX design and systems integration powerhouse for E-Commerce brands across North America. Jonathan was one of the first 100 global web professionals to obtain an E-Commerce User Experience Certification through the world's most renowned research center, the Baymard Institute. Data-driven decisions are the cornerstone of Jonathan's approach to web strategies and software product development.

Sam Rolfe LinkedIn

Sales Executive at Avalara

Sam Blass LinkedIn

Sales Executive, Avalara

An experienced sales professional helping prospective clients navigate the ever-changing sales and use tax landscape by leveraging Avalara’s sales tax automation suite of solutions. Avalara has pioneered a service-based platform for sales tax and compliance automation. Avalara has been recognized as one of America’s fastest growing technology firms. The company’s cloud solutions help thousands of customers stay focused on their core businesses by providing automated end to end compliance services including sales and use tax calculation, exemption certificate management, filing and remittance, and a broad array of related compliance needs.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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