Efficiency vs. Experience: VIP Dinner Event

How to increase revenue without sacrificing customer experience or operational efficiency

Mar 28, 2022 7:00 pm9:30 PM PST

Event Description

Ecommerce has grown dramatically in recent months, with consumers shopping online in droves. Businesses are making online shopping easier, providing seamless customer experience features like instant credits for INR claims, same day delivery, and flexible return policies.

While these are great options, most business leaders feel that their organizations have over-emphasized fraud and abuse prevention at the expense of customer experience. How do you get the balance right—reducing losses without introducing unnecessary complexities and friction into the eCommerce funnel?

Discussion Topics

  • How do leaders consider customer experience across the eCommerce funnel?
  • What are the best methods to target bad actors at sign-up, sign-in and checkout?
  • How does “Item Not Received” abuse put customer relationships in jeopardy, and what can be done about it?
  • How can an eCommerce merchant grow revenue without sacrificing customer experience or operational efficiency?

Event Partners

Forter

Forter offers a fraud solution that helps retailers grow sales, lower costs, and improve customer experience via its Decision as Service.

Connect with Forter

Guest Speaker

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Scott Buchanan

Chief Marketing Officer at Forter

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Scott Buchanan

Chief Marketing Officer at Forter

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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