eCommerce Investment Strategies: Where to Invest to Future Proof your Business
Nov 10, 2020 12:00 PM - 1:00 PM EST
Join brands, retailers & the BigCommerce team to discuss the future of DTC eCommerce strategies for improving efficiencies & optimizing profitability all along the value chain.
This conversation will provide insights on the key initiatives that online merchants need to be discussing with their internal teams in order to prepare for increased eCommerce growth in 2021 & beyond.
BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.
Connect with BigCommerce
Sr. Director, GM of Omnichannel at BigCommerce
Sharon is a digital commerce veteran with 10+ years of experience in digital marketing, commerce strategy, digital transformation and back office operations. She has led Sales and Business Development teams in the commerce technology and systems integration space for global companies including BigCommerce, Skubana, Born, Fluid (acquired by Astound), and Tribal DDB. Over the years, she has spoken with thousands of merchants (SMB to Enterprise) and helped architect the digital transformation and omnichannel strategy for hundreds of brands and retailers across many platforms (Salesforce Commerce Cloud, Magento, Hybris, Shopify, BigCommerce).
Sharon has a comprehensive understanding of the Omnichannel Commerce ecosystem and looks to leverage this on behalf of merchants to help them grow their business across Channels. Currently, she oversees the Sales and Partnerships teams at Feedonomics as well as the Omnichannel Partnerships teams at BigCommerce which focus on helping merchants grow via integrations to key channels such as Google, Amazon, TikTok, Facebook, Instagram, Walmart, Target+ and many others.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Sr. Director, GM of Omnichannel at BigCommerce
Sharon is a digital commerce veteran with 10+ years of experience in digital marketing, commerce strategy, digital transformation and back office operations. She has led Sales and Business Development teams in the commerce technology and systems integration space for global companies including BigCommerce, Skubana, Born, Fluid (acquired by Astound), and Tribal DDB. Over the years, she has spoken with thousands of merchants (SMB to Enterprise) and helped architect the digital transformation and omnichannel strategy for hundreds of brands and retailers across many platforms (Salesforce Commerce Cloud, Magento, Hybris, Shopify, BigCommerce).
Sharon has a comprehensive understanding of the Omnichannel Commerce ecosystem and looks to leverage this on behalf of merchants to help them grow their business across Channels. Currently, she oversees the Sales and Partnerships teams at Feedonomics as well as the Omnichannel Partnerships teams at BigCommerce which focus on helping merchants grow via integrations to key channels such as Google, Amazon, TikTok, Facebook, Instagram, Walmart, Target+ and many others.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
