eCommerce Investment Strategies: Where to Invest to Future Proof your Business

Nov 10, 2020 12:00 pm1:00 PM EST

Event Description

Join brands, retailers & the BigCommerce team to discuss the future of DTC eCommerce strategies for improving efficiencies & optimizing profitability all along the value chain.

This conversation will provide insights on the key initiatives that online merchants need to be discussing with their internal teams in order to prepare for increased eCommerce growth in 2021 & beyond.

Discussion Topics

  • How 2020 has transformed eCommerce & strategic initiatives for brands & retailers across all product categories
  • Next steps for future-proofing your eCommerce capabilities & scalability
  • Key tools & initiatives to invest in that will propel significant digital growth throughout the holiday season
  • Strategies for insulating your DTC eCommerce business without cannibalizing sales

Event Partners

BigCommerce

BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.

Connect with BigCommerce

Guest Speaker

Sharon Gee

Sr. Director, GM of Omnichannel at BigCommerce

Experienced sales and business development leader and entrepreneur with proven expertise in SaaS, digital retail, ecommerce, marketing, sales management, sales operations, and customer success. Sharon is an expert in Omnichannel Commerce and Digital Marketing and a strategic resource to her customers and partners.

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Sharon Gee

Sr. Director, GM of Omnichannel at BigCommerce

Experienced sales and business development leader and entrepreneur with proven expertise in SaaS, digital retail, ecommerce, marketing, sales management, sales operations, and customer success. Sharon is an expert in Omnichannel Commerce and Digital Marketing and a strategic resource to her customers and partners.

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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