eCom Marketplace Advertising Outlook Q&A

Aug 25, 2022 3:00 PM4:00 PM EDT

Event Description

During our audio-only, Q&A sessions, we host thought leaders for thoughtful, fire-side chats to discuss the trending topics & pain points currently facing brands, merchants & retailers in the digital space. Each session is moderated by a BWG Connect professional to ensure that our conversations remain on topic and answer critical questions that the audience truly cares about.

All attendees will have the ability to ask live questions and will have access to introductions to the thought leader following the event. We're always open to making other meaningful connections to others within our network as well.

Questions & Discussion Topics

  • How has Amazon advertising intensity trended in 3Q'22 QTD?
    • What is the breakdown among y/y same logo spend, impressions / reach, CPCs, and sales?
    • What is the average advertising intensity as a percentage of GMV in 3Q'22 vs. 3Q'21?
      • Where do you expect this to go in 4Q'22 and beyond?
  • How are you seeing the split between the different ad placement types within Amazon?
    • What is the Amazon Advertising roadmap over the next 6-12 months?
    • What betas are expected to roll out?
  • What does CPC / CPM / CPA pricing look like?
    • Do you expect paid media spend be more or less than planned in 2022 overall?
    • Who will be the winners / losers for budget share?
  • Updates on the rate of ad spend across Amazon.com - how are ad budgets shaping in Q3 so far?
    • How are you revising growth forecasts for ad spend for the remainder of the year?
  • What are your comments across other channels (Walmart Advertising, Target, Instacart)?
    • Is Amazon gaining or losing balance of share relative to other channels?

Featured Expert's Company

Media.Monks

Headquartered in Seattle, WA, Media.Monks is an agency primarily focused on Amazon. They are one of very few Amazon Preferred Partners, which gives them direct access to Amazon API data. Their seasoned team has in-depth knowledge on all things related to Amazon including sales, logistics, SEO optimization, content creation, advertising & more.

Connect with Media.Monks

Featured Expert

dave grill

David Grill LinkedIn

Director of Advertising, Performance eCommerce at Media.Monks

David Grill is the Director of Advertising, Performance eCommerce at Media.Monks (Formerly Orca Pacific), a full-service Amazon & Marketplace agency that offers leading strategies and brand management for 1P vendors, 3P sellers, and hybrid accounts.

David has steadily grown in the company, working his way from advertising manager to senior advertising manager before his role as director. He has honed his expertise in digital media at companies like Sinclair Broadcast Group and Planit. Now he applies his market research and digital strategy experience to help Amazon brands excel on the platform.

Bill Williams LinkedIn

Founder & CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Event Moderator

dave grill

David Grill LinkedIn

Director of Advertising, Performance eCommerce at Media.Monks

David Grill is the Director of Advertising, Performance eCommerce at Media.Monks (Formerly Orca Pacific), a full-service Amazon & Marketplace agency that offers leading strategies and brand management for 1P vendors, 3P sellers, and hybrid accounts.

David has steadily grown in the company, working his way from advertising manager to senior advertising manager before his role as director. He has honed his expertise in digital media at companies like Sinclair Broadcast Group and Planit. Now he applies his market research and digital strategy experience to help Amazon brands excel on the platform.

Bill Williams LinkedIn

Founder & CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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