DTC Holiday Predictions: Real-time Shopping Behaviors & Data

Sep 28, 2021 12:00 pm1:00 PM EST

Summary

ECommerce sales have experienced unprecedented swings during the pandemic months. Online sales grew exponentially between April 2020 and March 2021 before flattening out in Q2, 2021. Every e-commerce marketer is asking the question, “How will online sales change during the upcoming holiday season?”

We invite you to join us and NetElixir’s Founder & CEO, Udayan Bose as we try to answer the above question (based on the current real-time data insights) and share holiday online sales forecasts for the several majors categories. He will also share insights on the key shifts in consumer behavior that the industry is experiencing, digital marketing and engagement strategies that leaders are adopting to drive up sales, and three marketing mistakes to avoid this holiday season.

BWG Connect and NetElixir invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Key insights and data analysis on consumer shopping behavior & Holiday forecast
  • Real time trends on Shopper behaviors, conversion rates, & eCommerce sales
  • Understanding & adapting to the new pandemic personas
  • Real-time analysis of daily online sales metrics for 7 retail categories:
    • Women’s Apparel
    • Home Improvement
    • Tools and Hardware
    • Food & Gourmet
    • Gifting
    • Pet Supplies
    • Home Furnishings
  • Significant trends identified across the categories
  • Driving factors for DTC growth - What are the best practices that need to be implemented

Event Partners

Guest Speaker

Udayan Bose

Udayan Bose

Founder & CEO of NetElixir, Inc.

Udayan Bose, Founder & CEO of NetElixir, started the company with a vision to help retail businesses succeed online. Nearly 15 years later, NetElixir continues to drive exceptional results for clients through a combination of proprietary technology, strategic growth models, and expert campaign management services.

With Udayan’s determination and persistence, NetElixir has connected 400+ retail clients to their customers around the world. His exclusive focus on the digital retail space has helped NetElixir become the de facto search marketing experts while partnering with industry leaders like UPS, Google, and Bing.

Prior to NetElixir, Udayan was the Director of Business Development at PartyGaming. He regularly lectures MBA classes at Cornell University, Baruch College, and the Indian School of Business in Hyderabad, India.

Udayan has been featured in many of the most prominent online journals, including The New York Times, Forbes, AdWeek, eMarketer, and Media Post, among others.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

Sep 28, 2021 12:00 pm - 1:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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