Driving Loyalty in a Down Market
Oct 20, 2022 6:00 PM - 8:30 PM EDT
Gaining new customers is a challenge, but retaining those customers to keep them coming back to your brand rather than chasing the newest trend can be even harder. Yet another hurdle that retailers have to face is the changing consumer. What once worked for your brand's loyalty program may no longer work. But, how do you keep the already loyal consumer happy that have enjoyed your perks while also enticing the new consumer with rewards that work for them. As the uncertainty of the market in the year to come looms, we see retailers of all kinds asking the same question. How do you drive loyalty in a down market?
EPAM and Adobe are coming together for an exclusive executive retail dinner to discuss loyalty and how to navigate the changing dynamic of the customer. In a down market, brands not only have to worry about retaining customers but creating a strategic plan to do so. Our strategy team will discuss with you and your peers where and how to make the appropriate investment that will drive growth in an otherwise down market.
EPAM Systems Inc. (EPAM), a leading digital transformation services and product engineering company. Since 1993, the Company has leveraged its advanced software engineering heritage to become the foremost global digital transformation services provider – leading the industry in digital and physical product development and digital platform engineering services. Through its innovative strategy; integrated advisory, consulting, and design capabilities; and unique ‘Engineering DNA,’ EPAM’s globally deployed hybrid teams help make the future real for clients and communities around the world by powering better enterprise, education and health platforms that connect people, optimize experiences, and improve people’s lives. Learn more at www.epam.com.
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Adobe Experience Cloud is the most comprehensive suite of customer experience management tools on the market. With solutions for data, content delivery, commerce, personalization, and more, this marketing stack is created with the world’s first platform designed specifically to create engaging customer experiences. Each product has built-in artificial intelligence and works seamlessly with other Adobe products. And they integrate with your existing technology and future innovations, so you can consistently deliver the right experience every time.
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Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP of Retail Consulting at EPAM
Daniel Smythe is the Vice President of Retail, Travel, and Hospitality for EPAM and has over 20 years of consulting experience. Prior to EPAM, he led teams at Accenture and BCG with a diverse client list that included five of the top retailers. His publications include Digital Window Dressing, Moving Beyond Like, and Overcoming Digital Disparity.
Director, Digital Engagement at EPAM
James has 15 years of progressive leadership, strategy development, and digital execution advising small, medium, and fortune 500 businesses on how to navigate their digital journeys. Bringing visions to life by transforming intangible ideas across all areas of an organization on a global scale,
Senior Engagement Manager, Digital Strategy Group at Adobe
Shashank is a seasoned technology and strategy leader with 13+ years of highly diversified experience across a mix of business industries including Retail, Travel & Hospitality, and Consumer Goods. He works with senior client executives, leading digital transformation & customer experience initiatives for Adobe's enterprise retail clients and provides data-driven strategic thinking to C-level executives to define vision for business transformation, personalization at scale and business value.
Shashank leads opportunity identification and data driven analyses, and drives cross-functional collaboration, alignment and execution across the organization. He is an experienced people leader and is passionate about building high performing teams and building a strong organizational culture. He holds an MBA from NYU Stern and HEC Paris and a B.E (Hons) in Mechanical Engineering from BITS Pilani, India.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP of Retail Consulting at EPAM
Daniel Smythe is the Vice President of Retail, Travel, and Hospitality for EPAM and has over 20 years of consulting experience. Prior to EPAM, he led teams at Accenture and BCG with a diverse client list that included five of the top retailers. His publications include Digital Window Dressing, Moving Beyond Like, and Overcoming Digital Disparity.
Director, Digital Engagement at EPAM
James has 15 years of progressive leadership, strategy development, and digital execution advising small, medium, and fortune 500 businesses on how to navigate their digital journeys. Bringing visions to life by transforming intangible ideas across all areas of an organization on a global scale,
Senior Engagement Manager, Digital Strategy Group at Adobe
Shashank is a seasoned technology and strategy leader with 13+ years of highly diversified experience across a mix of business industries including Retail, Travel & Hospitality, and Consumer Goods. He works with senior client executives, leading digital transformation & customer experience initiatives for Adobe's enterprise retail clients and provides data-driven strategic thinking to C-level executives to define vision for business transformation, personalization at scale and business value.
Shashank leads opportunity identification and data driven analyses, and drives cross-functional collaboration, alignment and execution across the organization. He is an experienced people leader and is passionate about building high performing teams and building a strong organizational culture. He holds an MBA from NYU Stern and HEC Paris and a B.E (Hons) in Mechanical Engineering from BITS Pilani, India.
