Driving Growth by Leveraging Strategic Demand & Change Management

The NWEA Case Study

Nov 22, 2021 12:00 pm12:30 PM EST

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Event Description

Find out how not-for-profit organization, NWEA, leaned on an orchestrated change management approach to turn their challenges with tracking results, a disconnected tech stack, and a fragmented lead qualification framework into a sophisticated demand generation engine that provided an 87% increase in total opportunity pipeline value for new business...all in less than a year.

BWG Connect, Adobe & ANNUITAS invite you to participate in an interactive discussion with your peers to discuss shaping the future of eCommerce through Digital Transformation.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • How do you begin the change management journey - How do you make it an organizational priority 
  • How do you identify risks and implement appropriate strategies 
  • Addressing challenges around tracking results 
  • Driving ROI through implementation for change management 
  • The NWEA Case Study

Event Partners

Guest Speakers

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Crystal Miller

Sr. Director, Demand Generation at NWEA

Crystal Miller is the Senior Director of Demand Generation at NWEA, a research-based, not-for-profit organization that supports students and educators worldwide by creating assessment solutions that precisely measure growth and proficiency. She leads Demand marketing with a responsibility for driving business growth and educational impact in partnership with sales. Crystal’s marketing career spans 15 years across the education and technology industries, serving in acquisition marketing and leadership roles at KinderCare Education and Tripwire before joining NWEA.

Jennifer Harmel

COO & Principal at ANNUITAS

Jennifer Harmel is the Chief Operating Officer and Principal at ANNUITAS, a company that empowers businesses to drive predictable, sustainable sales growth through Digital Demand Transformation. She leads the strategy and technology practice areas at ANNUITAS, ensuring that teams build best-in-class solutions for global enterprises and high-growth technology companies. Jennifer has over twenty-five years of experience in driving Demand Generation efforts for clients ranging from Fortune 500 companies in the US and Europe to governmental agencies and small start-ups.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Crystal Miller

Sr. Director, Demand Generation at NWEA

Crystal Miller is the Senior Director of Demand Generation at NWEA, a research-based, not-for-profit organization that supports students and educators worldwide by creating assessment solutions that precisely measure growth and proficiency. She leads Demand marketing with a responsibility for driving business growth and educational impact in partnership with sales. Crystal’s marketing career spans 15 years across the education and technology industries, serving in acquisition marketing and leadership roles at KinderCare Education and Tripwire before joining NWEA.

Jennifer Harmel

COO & Principal at ANNUITAS

Jennifer Harmel is the Chief Operating Officer and Principal at ANNUITAS, a company that empowers businesses to drive predictable, sustainable sales growth through Digital Demand Transformation. She leads the strategy and technology practice areas at ANNUITAS, ensuring that teams build best-in-class solutions for global enterprises and high-growth technology companies. Jennifer has over twenty-five years of experience in driving Demand Generation efforts for clients ranging from Fortune 500 companies in the US and Europe to governmental agencies and small start-ups.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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