Direct to Consumer Digital Experiences: Strategies & Opportunities for Developing your D2C Strategy

Jul 28, 2021 1:30 pm2:30 PM EST

Summary

In June of 2021, Bounteous, Adobe, and BWG Strategy undertook a survey of professionals leading direct to consumer (D2C) digital experience efforts in the retail/CPG and manufacturing sectors. The survey addressed the key opportunities and challenges for executing successful D2C strategies and programs.

BWG Connect, Adobe and Bounteous invite you to join us to learn the key findings of this research!

BWG Connect, Bounteous & Adobe invite you to participate in an interactive discussion with your peers!

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • What key factors are utilized to roll out a new D2C business model successfully
  • How organizations manage the integration of channel strategy across multiple touchpoints
  • Where the future is going for D2C and how the last few years have evolved to affect this change
  • What challenges organizations are facing and how they are using these as a turning point to win over the consumer
  • How to gain line of sight into who your consumers are in order to market directly to them successfully
  • Anecdotes surrounding pain points, trends, and opportunities for building a strategy around the connected consumer

Event Partners

Guest Speaker

Bounteous

TBD

We co‑innovate with the world's most ambitious brands to create transformative digital experiences.

Bruce Richards

Senior Manager, Industry Strategy and Marketing, Retail & Consumer Goods at Adobe

Retail & Consumer Goods leader leveraging domain knowledge and expertise to craft winning go-to-market strategies enabling global sales teams to excel within industry. C-level advisor providing business critical thought leadership used to shape transformational initiatives. Provide horizontal leadership and collaboration of cross-functional teams to define and execute the Retail & Consumer Goods strategy. Engage directly with Adobe’s largest customers worldwide to help them develop best-in-class digital marketing strategies.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

Jul 28, 2021 1:30 pm - 2:30 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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