Direct to Consumer Digital Experiences: Strategies & Opportunities for Developing your D2C Strategy

Jul 28, 2021 1:30 pm2:30 PM EST

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Event Description

In June of 2021, Bounteous, Adobe, and BWG Strategy undertook a survey of professionals leading direct to consumer (D2C) digital experience efforts in the retail/CPG and manufacturing sectors. The survey addressed the key opportunities and challenges for executing successful D2C strategies and programs.

BWG Connect, Adobe and Bounteous invite you to join us to learn the key findings of this research!

BWG Connect, Bounteous & Adobe invite you to participate in an interactive discussion with your peers!

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • What key factors are utilized to roll out a new D2C business model successfully
  • How organizations manage the integration of channel strategy across multiple touchpoints
  • Where the future is going for D2C and how the last few years have evolved to affect this change
  • What challenges organizations are facing and how they are using these as a turning point to win over the consumer
  • How to gain line of sight into who your consumers are in order to market directly to them successfully
  • Anecdotes surrounding pain points, trends, and opportunities for building a strategy around the connected consumer

Event Partners

Guest Speakers

Bounteous

TBD

We co‑innovate with the world's most ambitious brands to create transformative digital experiences.

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Bruce Richards

Senior Manager, Industry Strategy and Marketing, Retail & Consumer Goods at Adobe

Bruce Richards is the Industry Strategy and Marketing Leader for Retail and Consumer Goods at Adobe. He has a track record of transforming and building brands and is the CEO and Founder of k3 Advisory, LLC. He worked as the VP of Client Strategy and Consulting at dunnhumby, Associate Partner of Global Consumer Center of Competence, Retail, and CPG Industry Solutions at IBM, VP of Retail Practice at MBS, and VP of Marketing and Shopping Services at Bloomingdale’s.

Event Moderator

Bounteous

TBD

We co‑innovate with the world's most ambitious brands to create transformative digital experiences.

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Bruce Richards

Senior Manager, Industry Strategy and Marketing, Retail & Consumer Goods at Adobe

Bruce Richards is the Industry Strategy and Marketing Leader for Retail and Consumer Goods at Adobe. He has a track record of transforming and building brands and is the CEO and Founder of k3 Advisory, LLC. He worked as the VP of Client Strategy and Consulting at dunnhumby, Associate Partner of Global Consumer Center of Competence, Retail, and CPG Industry Solutions at IBM, VP of Retail Practice at MBS, and VP of Marketing and Shopping Services at Bloomingdale’s.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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