Direct mail remains an indispensable technology, both for marketing and transactional communication! To maximize its benefits, you need the right technology and the right tactics. According to a recent State of Direct Mail Study by Lob, 64.2% of marketing leaders believe direct mail delivers the best response rates of any channel, and 60.2% say it has the best ROI.
Join us to hear how brands are building a highly effective direct mail strategy from the ground up!
BWG Connect & Lob invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Marketing & Growth at Lob
Lob automates direct mail & address verification for modern businesses. More than 7,000 companies use Lob’s APIs to move faster and create new growth opportunities. One in four U.S. households have received mail generated through Lob’s platform.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.