Direct Mail Playbook: How Does Direct Mail Stack Up Against Digital Channels

Jun 8, 2021 1:00 pm2:00 PM EST

Summary

Direct mail remains an indispensable technology, both for marketing and transactional communication! To maximize its benefits, you need the right technology and the right tactics. According to a recent State of Direct Mail Study by Lob, 64.2% of marketing leaders believe direct mail delivers the best response rates of any channel, and 60.2% say it has the best ROI.

Join us to hear how brands are building a highly effective direct mail strategy from the ground up!

BWG Connect & Lob invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • What are the benefits of modernizing your legacy direct mail processes?
  • How to evaluate your legacy direct mail platforms, data systems, and workflow against your digital systems, in order to plan a more effective approach to DM.
  • How to build a direct mail system with the cadence, flexibility, efficiency and automation of digital channels like email.
  • How to leverage existing vendor relationships to support your modernized direct mail program.
  • What features to look for in direct mail tools and vendors.
  • Planning your first campaign on your modernized direct mail system.
  • Using testing, customization and automated triggers effectively in direct mail
  • Multi-channel use cases that show ROI for direct mail and make your digital campaigns more effective

Event Partners

Guest Speaker

Tatiana Afanasyeva

Marketing & Growth at Lob

Lob automates direct mail & address verification for modern businesses. More than 7,000 companies use Lob’s APIs to move faster and create new growth opportunities. One in four U.S. households have received mail generated through Lob’s platform.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

Jun 8, 2021 1:00 pm - 2:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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