Digitizing the Healthcare & Patient Experience

Jun 16, 2021 2:30 pm3:30 PM EST

Summary

Perficient and Adobe recently leveraged BWG to conduct a survey of 120+ business and technology leaders in the healthcare field. We investigated how organizations are modernizing their patient and customer experiences through self-service, remote functionality, and personalization. Respondents shared their successes and challenges in 2021, and their plans for the next several years!

Join us June 16 for a read out of the research report. We will be joined by subject matter experts in healthcare from Perficient and Adobe, along with both healthcare Payors and Providers offering insights through a live moderated panel discussion.

BWG Connect, Adobe and Perficient invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • What are the key priorities that healthcare organizations embraced over the past 12 months? How are these priorities shifting?
  • What are the top self-service initiatives and how are organizations  driving more efficient patient engagement?
  • Adoption of remote services - top challenges and solutions
  • Impact of personalized care, billing and preference management
  • Expectations for 2021 - what does the future hold

Event Partners

Guest Speaker

Paul Griffiths

Principal of Digital Health Strategy at Perficient

Paul works with hospital and health plan marketing departments on transformative digital initiatives. In his role at Perficient, he builds genuine connections between people and organizations through better designed experiences.

With more than 25 office locations across North America and fully owned global and domestic delivery centers around the world, Perficient delivers work that’s a step above with certified, experienced project teams and an agile approach to global delivery.

Tom Swanson

Head of Industry Strategy & Marketing - Health & Life Sciences, at Adobe

Tom brings a decade of experience in the healthcare industry to Adobe, as well as extensive experience in digital transformation. Tom’s role at Adobe includes positioning Adobe in the health and life sciences marketplace, providing thought leadership, enabling the field, and evangelizing the importance of transforming how consumers engage healthcare.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Please enter your information below to request a copy of the post-event written summary or recording.

Event Information

Jun 16, 2021 2:30 pm - 3:30 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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