Digital Transformation Journey: How M&Ms Achieved Sustainable DTC Success

Mar 26, 2024 11:00 AM12:00 PM EST

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Here's what we talked about

  • Digital Transformation has become generalized in the eCom ecosystem. We'll break down what it meant for Mars and how it changed their outlook on digital growth.
  • We'll review how Mars took a Crawl, Walk, Run approach to their strategy, which allowed them for the ability to adjust as needed.
  • Breakdown of how Mars solved for problems facing modern brands:
    • Bad Bot traffic ruining analytics and wasting marketing budgets
    • Understanding, monitoring and preventing Cyber-attacks
    • Evaluating security solutions
    • Overall Site Performance & it's impact on performance

Event Partners

Edgio

Edgio is a next generation Edge performance and security platform who has patented a way to extend the edge of the network to the browser of devices. This enables sub-second page loads, security to live at the edge (protecting all your API’s and immediately blocking bad bots while allowing good bots in) all in a bundled all you can consume model with fixed pricing which averages a 40%+ savings off of current spend.

Connect with Edgio

Guest Speakers

Ajay Kapur LinkedIn

CTO at Edgio

Ajay Kapur is CTO/GM of Security & Applications at Edgio and joined via the acquisition of Layer0 where he was Co-Founder and CEO. Layer0 is a leading developer-focused platform-as-a-service for application, acceleration, deployment, and security.

Prior to Layer0, Kapur published mobile apps downloaded by tens of millions in the early days of the App Store. His first job was investing in technology companies for Goldman Sachs’ private equity arm.

Kapur earned an MBA from Stanford and bachelor’s degrees in physics and Computer Science from UC Berkeley.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Casper Rasmussen LinkedIn

President at MACH Alliance

Casper Aagaard Rasmussen has a diverse work experience spanning multiple companies and roles. Casper Aagaard began their career at KlingTech TeleOnline ApS as a Developer from October 2005 to February 2013. Casper Aagaard then joined Valtech as an Episerver Architect from February 2013 to August 2015, followed by a role as Vice President, Enterprise Platforms from September 2015 to March 2021. Currently, they serve as the Group SVP, Technology at Valtech since March 2021. Additionally, they are the President of MACH Alliance since July 2022 and an Executive Board Member since August 2020.

Kyle Barz LinkedIn

Director, Global Retail & eCommerce Technology at Mars Wrigley

Event Moderator

Ajay Kapur LinkedIn

CTO at Edgio

Ajay Kapur is CTO/GM of Security & Applications at Edgio and joined via the acquisition of Layer0 where he was Co-Founder and CEO. Layer0 is a leading developer-focused platform-as-a-service for application, acceleration, deployment, and security.

Prior to Layer0, Kapur published mobile apps downloaded by tens of millions in the early days of the App Store. His first job was investing in technology companies for Goldman Sachs’ private equity arm.

Kapur earned an MBA from Stanford and bachelor’s degrees in physics and Computer Science from UC Berkeley.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Casper Rasmussen LinkedIn

President at MACH Alliance

Casper Aagaard Rasmussen has a diverse work experience spanning multiple companies and roles. Casper Aagaard began their career at KlingTech TeleOnline ApS as a Developer from October 2005 to February 2013. Casper Aagaard then joined Valtech as an Episerver Architect from February 2013 to August 2015, followed by a role as Vice President, Enterprise Platforms from September 2015 to March 2021. Currently, they serve as the Group SVP, Technology at Valtech since March 2021. Additionally, they are the President of MACH Alliance since July 2022 and an Executive Board Member since August 2020.

Kyle Barz LinkedIn

Director, Global Retail & eCommerce Technology at Mars Wrigley

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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