Digital Marketing Trends - Why Advertisers are Shifting Ad Dollars to Emerging Channels

Sep 30, 2021 11:00 am12:00 PM EST

Summary

What do Snapchat, Pinterest and TikTok have in common? They’re all getting more ad dollars as advertisers shift more budget into these emerging channels and reach more potential customers at scale, and more efficiently.

Join us for a conversation about how these emerging channels are playing a bigger role in digital marketing strategy, and how you can fit them into your own plan.

BWG Connect & Blue Wheel Media invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • The state of digital advertising overall and how it’s changed
  • How rising costs and data limitations have lead brands to different channels
  • What are the (new) core channels and how have they changed
  • Best practices for dedicating ad dollars within each channel
  • How to set yourself up for future success as data availability becomes less viable

Event Partners

Guest Speaker

Tayler Carpenter

Director of Advertising at Blue Wheel

Tayler has been immersed in digital marketing for over ten years. She started her career by running social media accounts for several music festivals, then made the jump to the agency side and fell in love with all things media buying. A skincare and makeup maven, Tayler has created successful campaigns in several industries including automotive, beauty, B2B, health & wellness, hospitality and so many more (including cat litter)! Since joining the Blue Wheel team, Tayler has built the digital advertising team from the ground up and partners with our brands to achieve their revenue goals.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

Sep 30, 2021 11:00 am - 12:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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