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Unlocking Retail Success: The Power of Personalized Customer Experiences for Forward-Thinking Brands

VIP Dinner at SHOPTALK

Mar 17, 2024 6:30 PM - 9:30 PM PDT

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Here's what we talked about

  • The Importance of Unified Customer Data:
    • Discuss the challenges and benefits of consolidating customer data into a single view for personalized experiences.
  • Omni-Channel Engagement Strategies:
    • Delve into strategies for creating seamless engagement across multiple channels in the retail landscape. Ask participants to share insights on maintaining consistency and coherence across various touchpoints to enhance the customer journey.
  • Data-Driven Insights for Decision Making:
    • Explore the role of data in driving actionable insights and informed decision-making processes. Discuss data analytics capabilities required by retailers today so they can leverage data to optimize their marketing strategies and improve operational efficiency.
  • Personalization Techniques for Enhanced Loyalty:
    • Examine the impact of personalized experiences on customer loyalty and retention in retail. Discuss best practices for implementing personalized marketing campaigns and discuss how Acquia's personalization features can help retailers achieve their loyalty goals.
  • Future Trends and Innovation:
    • Explore emerging trends and innovations in the retail landscape, such as AI-driven personalization, voice commerce, and immersive shopping experiences. Discuss how retailers can stay ahead of the curve and leverage technology advancements to meet evolving customer expectations.
  • Case Studies and Success Stories:
    • Share real-world examples of successful implementations and case studies highlighting the effectiveness of Acquia's solutions in delivering personalized customer experiences and driving business growth in the retail industry.

Event Partners

Acquia

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities.

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Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

David Donatelli LinkedIn

Lead Solution Engineer, CDPAcquia at Acquia

David is Acquia's Lead Solution Engineer for the Acquia Customer Data Platform (CDP). As a marketing technologist and consultant for over 15 years, David helps customers improve their digital experience and marketing through content management, CDP best practices, marketing automation, personalization, and machine learning utilization.

Matt Turek LinkedIn

Regional Director at Acquia

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

David Donatelli LinkedIn

Lead Solution Engineer, CDPAcquia at Acquia

David is Acquia's Lead Solution Engineer for the Acquia Customer Data Platform (CDP). As a marketing technologist and consultant for over 15 years, David helps customers improve their digital experience and marketing through content management, CDP best practices, marketing automation, personalization, and machine learning utilization.

Matt Turek LinkedIn

Regional Director at Acquia

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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