Customer Experience Explained: How Great CX Can Drive Better Revenue Growth

Mar 24, 2021 1:00 PM2:00 PM EST

Event Description

Give customers a great experience, and they’ll be more likely to buy, spend more, and keep coming back.

In this session, we break down what goes into building a successful Customer Experience (CX) program, explain how leading Ecommerce brands are leveraging MarTech to build superior experiences, and demonstrate specific tactics and results with actual case studies.

Discussion Topics

  • Redefining Customer Experience and how your customer is interacting with your brand.
  • How to optimize your current customer experience strategy to provide an improved experience through leading Martech & strategies.
  • Deep dive into case studies of how successfully implemented CX changes can ultimately drive up revenue.

 

 

Event Partners

85SIXTY

85SIXTY is an econsultancy and digital marketing agency that works across a diverse group of discplines including SEM, SEO, Display Advertising, Analytics, User Interface / User Experience Design, Mobile, Information Architecture, Social Media, Content Strategy & Development, and both Marketing & overall Business Strategy.

Connect with 85SIXTY

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

BJ Cook

CEO & Co-Founder at 85Sixty

An award-winning, full-service, digital commerce agency with over 11 years of experience in providing innovative solutions to help their clients pursue business growth.

Trevor Aneson

Senior Director, Experience Optimization at 85SIXTY

Trevor is a Digital Experience & Optimization expert with more than a decade of experience helping brands leverage customer data and consumer psychology through MarTech to create effective and engaging customer experiences.

Nick Powell

Optimization Architect at 85SIXTY

Nick is passionate about understanding human behavior. Previous experience includes companies like Enterprise, Verizon Wireless and Expedia. Over the past 10 years, Nick has designed and conducted over 2,000 online experiments. Nick’s specialty is behavioral analytics, experimentation, and optimization.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

BJ Cook

CEO & Co-Founder at 85Sixty

An award-winning, full-service, digital commerce agency with over 11 years of experience in providing innovative solutions to help their clients pursue business growth.

Trevor Aneson

Senior Director, Experience Optimization at 85SIXTY

Trevor is a Digital Experience & Optimization expert with more than a decade of experience helping brands leverage customer data and consumer psychology through MarTech to create effective and engaging customer experiences.

Nick Powell

Optimization Architect at 85SIXTY

Nick is passionate about understanding human behavior. Previous experience includes companies like Enterprise, Verizon Wireless and Expedia. Over the past 10 years, Nick has designed and conducted over 2,000 online experiments. Nick’s specialty is behavioral analytics, experimentation, and optimization.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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