Customer Experience and Personalization as the Catalyst for Driving Predictable and Sustainable Growth
Nov 10, 2020 1:30 PM - 2:30 PM EST
Delivering great customer experiences is no longer an option – it’s required to thrive!
During an increasingly competitive time in the digital marketing landscape, it can be easy to get lost in the ever-changing trends and customer needs in the B2B space. However, one trend is overwhelmingly clear: B2B customers expect tailored content. In fact, not only do they expect it, but some require it to move forward in the buying process.
In other words, generating personalized content for future buyers and customers is no longer a differentiating factor, but a minimum expectation to meet. Applying personalization strategies to B2B marketing efforts is crucial to prove relevance to your customer, reduce conversation friction, encourage engagement, and create a sense of urgency.
ANNUITAS, Adobe and BWG invite you to join other growth leaders in a discussion to take a deeper look into the requirements for driving predictable and sustainable growth in 2021.
ANNUITAS is a Demand Generation Strategy firm that helps B2B marketers and sales leaders at enterprise organizations.
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Adobe Experience Cloud is the most comprehensive suite of customer experience management tools on the market. With solutions for data, content delivery, commerce, personalization, and more, this marketing stack is created with the world’s first platform designed specifically to create engaging customer experiences. Each product has built-in artificial intelligence and works seamlessly with other Adobe products. And they integrate with your existing technology and future innovations, so you can consistently deliver the right experience every time.
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Chief Revenue Officer and Principal at ANNUITAS Co-Founder, Women in Revenue
Lauren is ignited by a passion for driving business outcomes. In her role as Chief Revenue Officer, Lauren helps marketing and sales leaders at growth-focused organizations transform their demand marketing to drive profitable revenue growth and excellent customer experiences. Over her twenty-five years in sales and marketing, Lauren has partnered with some of the world’s most respected and innovative companies, including Adobe, Airbnb, American Express, Google and JPMC.
Lauren co-founded Women in Revenue (womeninrevenue.org), a non-profit built to empower women in sales and marketing with education, mentorship and networking opportunities.
Chief Operating Officer and Principal at ANNUITAS
Jennifer has over twenty-five years of experience in driving Demand Generation efforts for clients ranging from Fortune 500 companies in the US and Europe, to governmental agencies and small start-ups. Having worked as a client, a client agency and an agency owner herself, Jennifer brings a unique and all-inclusive perspective to her approach.
At ANNUITAS, Jennifer leads all aspects of the organization’s Strategy and Technology practice areas, ensuring that teams are building best-in-class solutions for clients ranging from global Enterprises to high-growth technology companies. She also serves as the Financial Services Practice Lead.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Chief Revenue Officer and Principal at ANNUITAS Co-Founder, Women in Revenue
Lauren is ignited by a passion for driving business outcomes. In her role as Chief Revenue Officer, Lauren helps marketing and sales leaders at growth-focused organizations transform their demand marketing to drive profitable revenue growth and excellent customer experiences. Over her twenty-five years in sales and marketing, Lauren has partnered with some of the world’s most respected and innovative companies, including Adobe, Airbnb, American Express, Google and JPMC.
Lauren co-founded Women in Revenue (womeninrevenue.org), a non-profit built to empower women in sales and marketing with education, mentorship and networking opportunities.
Chief Operating Officer and Principal at ANNUITAS
Jennifer has over twenty-five years of experience in driving Demand Generation efforts for clients ranging from Fortune 500 companies in the US and Europe, to governmental agencies and small start-ups. Having worked as a client, a client agency and an agency owner herself, Jennifer brings a unique and all-inclusive perspective to her approach.
At ANNUITAS, Jennifer leads all aspects of the organization’s Strategy and Technology practice areas, ensuring that teams are building best-in-class solutions for clients ranging from global Enterprises to high-growth technology companies. She also serves as the Financial Services Practice Lead.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
