Cross-Channel Advertising Shifts in 2021

Strategic Plays to Leverage Paid Search & Social Media

Jun 9, 2021 1:00 pm2:00 PM EST

Summary

Join us for a discussion centered around cross-channel advertising shifts in 2021. We will look at the changes in consumer behavior in Google and Social as well as the impact of the iOS14 update. Finally, we will explore how to leverage Google + Social to acquire new customers and provide expert advice on how these platforms can help boost your digital marketing strategy’s performance.

BWG Connect & Adlucent invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Advertising impact of iOS 14 and the AppTrackingTransparency (ATT) popup
  • Strategic plays for combining paid search and social
  • Mapping Google and Facebook Across the customer journey
  • New customer incremental lift testing across channels
  • Focus on feed management and optimization for Google & social channels to increase conversions and drive sales

Event Partners

Guest Speaker

John Liu

Senior Director of Strategy at Adlucent

He works across the agency to ensure Adlucent drives business growth for clients. With 15 years of digital performance marketing experience leading both agency and in-house teams, John’s focus is on leveraging a science-based approach to maximize performance marketing’s impact on business.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Please enter your information below to request a copy of the post-event written summary or recording.

Event Information

Jun 9, 2021 1:00 pm - 2:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopeusercartphone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram