Controlling SERP to Create Larger Client Impact
Jul 27, 2022 12:00 PM - 12:30 PM EDT
Commerce has been irrevocably transformed for manufacturers in the age of online marketplaces. Manufacturers are plagued with countless unauthorized sellers of the manufacturer’s legitimate goods that significantly interfere with crucial efforts to maximize sales and profitability, as well as the return on advertising, SEO, and A+ content. More often than not, the root cause of online marketplace pain points is the distribution and other business practices of the manufacturer itself, which feed a range of harms across all brick-and-mortar and online sales channels. Join us for a discussion on how manufacturers seeking to maximize their brand equity and commercial growth must develop a channel management strategy that accounts for the realities of online commerce and helps enable holistic channel control.
Commerce has been irrevocably transformed for manufacturers in the age of online marketplaces. Manufacturers are plagued with countless unauthorized sellers of the manufacturer’s legitimate goods that significantly interfere with crucial efforts to maximize sales and profitability, as well as the return on advertising, SEO, and A+ content. More often than not, the root cause of online marketplace pain points is the distribution and other business practices of the manufacturer itself, which feed a range of harms across all brick-and-mortar and online sales channels. Join us for a discussion on how manufacturers seeking to maximize their brand equity and commercial growth must develop a channel management strategy that accounts for the realities of online commerce and helps enable holistic channel control.
Vorys eControl is a top 150 law firm that has an expertise in implementing legal strategies to stop unauthorized re-sellers, control MAP pricing, eliminate channel conflict which all ultimately lead to online marketplace sales growth.
Connect with Vorys eControl
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Partner | eControl Attorney
Whitney Gibson is a Partner, Chair, and eControl Attorney for Vorys eControl, an online seller enforcement team. Whitney integrates technology, data, and services to confront online sales control challenges. He also provides manufacturers with innovative approaches to protect and grow brands online. Whitney received his JD from the University of Cincinnati College of Law.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Partner | eControl Attorney
Whitney Gibson is a Partner, Chair, and eControl Attorney for Vorys eControl, an online seller enforcement team. Whitney integrates technology, data, and services to confront online sales control challenges. He also provides manufacturers with innovative approaches to protect and grow brands online. Whitney received his JD from the University of Cincinnati College of Law.
