The adoption of commerce accelerated in 2020 by 4-6 years. Building a global, multifaceted commerce strategy requires understanding the connected consumer, supply chain, and regional threats and opportunities. Coca-Cola leveraged their early investments in D2C and iterated based on insights and data to satisfy demand while staying closely connected to their consumers.

BWG Connect invites you to join Coca-Cola, Bounteous, and Adobe for a moderated roundtable discussion on expanding direct to consumer channels. The event focuses on understanding why D2C is a necessary investment for Consumer Packaged Good (CPG) brands, and the importance of data and insights for driving successful digital experiences.

There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by Adobe, Bounteous, Coca-Cola, and BWG Connect.

• How Coca-Cola kept up with the demand and increase in adoption of commerce in 2020.
• Why data and insights are essential for creating a brand building commerce strategy.'
• The success of Coca-Cola’s utilization of Adobe’s Experience Cloud solutions to bring its digital customization to life.
• The role Amazon plays in complementing an omnichannel commerce strategy.