Connected Consumer: Expanding Direct to Consumer Channels with Coca-Cola
Mar 3, 2021 1:00 pm - 2:00 PM EST
The adoption of commerce accelerated in 2020 by 4-6 years. Building a global, multifaceted commerce strategy requires understanding the connected consumer, supply chain, and regional threats and opportunities. Coca-Cola leveraged their early investments in D2C and iterated based on insights and data to satisfy demand while staying closely connected to their consumers.
BWG Connect invites you to join Coca-Cola, Bounteous, and Adobe for a moderated roundtable discussion on expanding direct to consumer channels. The event focuses on understanding why D2C is a necessary investment for Consumer Packaged Good (CPG) brands, and the importance of data and insights for driving successful digital experiences.
There is no cost to join. There are no Sales Pitches or Presentations.
This event is co-hosted by Adobe, Bounteous, Coca-Cola, and BWG Connect.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
SVP, Vertical Solutions, Bounteous
Sr Director D2C Services LATAM, Coca-Cola
Group Director, Marketing and eCommerce, Coca-Cola
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
SVP, Vertical Solutions, Bounteous
Sr Director D2C Services LATAM, Coca-Cola
Group Director, Marketing and eCommerce, Coca-Cola
