The adoption of commerce accelerated in 2020 by 4-6 years. Building a global, multifaceted commerce strategy requires understanding the connected consumer, supply chain, and regional threats and opportunities. Coca-Cola leveraged their early investments in D2C and iterated based on insights and data to satisfy demand while staying closely connected to their consumers.
BWG Connect invites you to join Coca-Cola, Bounteous, and Adobe for a moderated roundtable discussion on expanding direct to consumer channels. The event focuses on understanding why D2C is a necessary investment for Consumer Packaged Good (CPG) brands, and the importance of data and insights for driving successful digital experiences.
There is no cost to join. There are no Sales Pitches or Presentations.
This event is co-hosted by Adobe, Bounteous, Coca-Cola, and BWG Connect.
SVP, Vertical Solutions, Bounteous
EVP, Commerce, Bounteous
Sr Director D2C Services LATAM, Coca-Cola
Group Director, Marketing and eCommerce, Coca-Cola
Global VP of Amazon, Coca-Cola
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.