Connected Consumer: Expanding Direct to Consumer Channels with Coca-Cola

Mar 3, 2021 1:00 pm2:00 PM 

Summary

The adoption of commerce accelerated in 2020 by 4-6 years. Building a global, multifaceted commerce strategy requires understanding the connected consumer, supply chain, and regional threats and opportunities. Coca-Cola leveraged their early investments in D2C and iterated based on insights and data to satisfy demand while staying closely connected to their consumers.

BWG Connect invites you to join Coca-Cola, Bounteous, and Adobe for a moderated roundtable discussion on expanding direct to consumer channels. The event focuses on understanding why D2C is a necessary investment for Consumer Packaged Good (CPG) brands, and the importance of data and insights for driving successful digital experiences.

There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by Adobe, Bounteous, Coca-Cola, and BWG Connect.

Discussion Topics

  • How Coca-Cola kept up with the demand and increase in adoption of commerce in 2020.
  • Why data and insights are essential for creating a brand building commerce strategy.'
  • The success of Coca-Cola’s utilization of Adobe’s Experience Cloud solutions to bring its digital customization to life.
  • The role Amazon plays in complementing an omnichannel commerce strategy.

Event Partners

Guest Speaker

John Telford

SVP, Vertical Solutions, Bounteous

Raghu Kakarala

EVP, Commerce, Bounteous

Enrique Negrete

Sr Director D2C Services LATAM, Coca-Cola

Jennifer Brevick

Group Director, Marketing and eCommerce, Coca-Cola

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

Mar 3, 2021 1:00 pm - 2:00 PM

Event format


BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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