Cocktails & Coasters: Shoptalk 2022

A night of networking mixed with some thrill rides

Mar 28, 2022 7:00 pm9:30 PM PST

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Event Description

Take a break from the scheduled presentations and hubbub of Las Vegas to join a group of your peers at The Stratosphere Hotel. During this invite-only event you’ll have the chance to experience some of Las Vegas’ biggest thrills!

And if riding a rollercoaster at the top of a 1,150 foot hotel isn’t your cup of tea, no worries, because we’ll also be hosting an open bar networking session and dinner for the more faint of heart.

BWG Connect & Ascential Digital Commerce invite you to participate in a networking & knowledge-sharing event with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Forecasting eCommerce growth - Trends and shifts to online sales over the next 5 years
  • How to invest and maintain share against large box stores, startups and intermediaries - Spotlight Online Grocery
  • Discussing how eCommerce worldwide will account for 63% of global chain retail sales added 2021-2026]
  • Leveraging technology to improve customer experience
  • How Amazon’s business model is now the poster child for digital transformation in retail

Event Partners

Guest Speakers

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Deren Baker

Executive Vice President at Edge by Ascential

Deren Baker has used data to make smarter decisions his entire career. From product management and marketing jobs at Travelocity and Switchfly to his previous role as CEO of Jumpshot, Deren always follows what the data reveals.

As the President of Edge by Ascential, Deren is focused on providing products and services that help Edge's customers win in digital retail.

Kara Jenkins

Director of New Business North America at Edge by Ascential

As the Director of New Business, Kara is responsible for bringing in new brand partners to the Edge suite of services and offerings. Kara's consultative approach helps uncover the best solutions that align with the brand's unique business priorities to ultimately help them grow online.

Prior to Edge, Kara led business development efforts across a number of key enterprise accounts at product information management platform, Salsify.

Alex McCord

EVP & Managing Director at Flywheel

He is a veteran of the Digital Commerce industry and has been helping brands win online for over 10 years. Before joining Flywheel, Alex was the Vice President of eCommerce at Compass Marketing, a CPG sales and marketing firm. Within Flywheel Alex has led operational excellence across Sales, Marketing, Client Services and Operations functions, helping scale the business from 10 employees to over 300 in 4 years.

Alex has extensive knowledge on how to grow sales and share within Digital Commerce, and loves to "nerd out" with those that have interest in the space.

Abi Harmon

EVP & Managing Director at Flywheel

In her role, Abi oversees the team and clients across all functions of their Digital Commerce business from building proprietary leading-edge technology to maximize sales, consulting across retailer platforms, and enabling matrixed manufacturers the right strategic and practitioner support to successfully win their fair share in an ever-changing digital economy. Abi has a passion for building and growing teams, and a deep love of retail and media innovation and automation.

Prior to her 5+ years with Flywheel, Abi spent over a decade managing P&Ls within CPG and Retail, with a breadth of roles and responsibilities at Kimberly-Clark, the Target Headquarters, and at Amazon as a Senior Vendor Manager where she lead and launched categories across Media and Pets, balancing profitable fulfillment with high growth.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Deren Baker

Executive Vice President at Edge by Ascential

Deren Baker has used data to make smarter decisions his entire career. From product management and marketing jobs at Travelocity and Switchfly to his previous role as CEO of Jumpshot, Deren always follows what the data reveals.

As the President of Edge by Ascential, Deren is focused on providing products and services that help Edge's customers win in digital retail.

Kara Jenkins

Director of New Business North America at Edge by Ascential

As the Director of New Business, Kara is responsible for bringing in new brand partners to the Edge suite of services and offerings. Kara's consultative approach helps uncover the best solutions that align with the brand's unique business priorities to ultimately help them grow online.

Prior to Edge, Kara led business development efforts across a number of key enterprise accounts at product information management platform, Salsify.

Alex McCord

EVP & Managing Director at Flywheel

He is a veteran of the Digital Commerce industry and has been helping brands win online for over 10 years. Before joining Flywheel, Alex was the Vice President of eCommerce at Compass Marketing, a CPG sales and marketing firm. Within Flywheel Alex has led operational excellence across Sales, Marketing, Client Services and Operations functions, helping scale the business from 10 employees to over 300 in 4 years.

Alex has extensive knowledge on how to grow sales and share within Digital Commerce, and loves to "nerd out" with those that have interest in the space.

Abi Harmon

EVP & Managing Director at Flywheel

In her role, Abi oversees the team and clients across all functions of their Digital Commerce business from building proprietary leading-edge technology to maximize sales, consulting across retailer platforms, and enabling matrixed manufacturers the right strategic and practitioner support to successfully win their fair share in an ever-changing digital economy. Abi has a passion for building and growing teams, and a deep love of retail and media innovation and automation.

Prior to her 5+ years with Flywheel, Abi spent over a decade managing P&Ls within CPG and Retail, with a breadth of roles and responsibilities at Kimberly-Clark, the Target Headquarters, and at Amazon as a Senior Vendor Manager where she lead and launched categories across Media and Pets, balancing profitable fulfillment with high growth.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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